Creative Execution

Rather than bore them with medical jargon, we matched their drinking habits to the amount of cash they were spending and the calories they needed to burn off. A unique Well Being score was created. On Track was developed in collaboration with dieticians, clinicians, psychologists and over 100 young veterans. With this data, the On Track app allows veterans to monitor and understand how alcohol is impacting their lives overtime by tracking their drinks and allowing veterans to share their progress with personal clinicians and psychologists.

The On Track smartphone app was developed for both iOS and Android. The app was announced through ADF clinicians, psychologists and the VVCS (Veterans & Veterans families Counseling Service) and due to its success, there are now plans to promote On Track throughout the entire Australian Defence Force. On Track is currently helping over 4,500 users. It will soon represent an essential part of the ADF Alcohol Management Strategy and will also be promoted via posters across the entire Australian Defence Force. On Track is now recognised as a vital mental health tool across The Department of Veterans' Affairs, Veterans Families Counselling Service and the Australian Defence Force.

Excessive drinking is the biggest health risk for young veterans in Australia but as the most socially acceptable form of escape alcohol going anywhere. Our job wasn't to tell veterans not to drink rather give them a useful tool to understand the effects their drinking was having. Developed in collaboration with dieticians, clinicians, psychologists and over 100 young veterans the On Track mobile app helps ADF personnel keep track of their drinking patterns overtime and shows how it could be affecting their health and financial wellbeing.