SAVING YOUR FUTURE

TitleSAVING YOUR FUTURE
BrandYAHOO JAPAN
Product / ServiceDISASTER ALERT APP
CategoryA03. Mobile Applications
EntrantYAHOO JAPAN CORPORATION Tokyo, JAPAN
Entrant Company YAHOO JAPAN CORPORATION Tokyo, JAPAN
Advertising Agency YAHOO JAPAN CORPORATION Tokyo, JAPAN

Credits

Name Company Position
Shinya Uchida Yahoo Japan Corporation Chief Creative Officer
Takaki Kobayashi Yahoo Japan Corporation Chief Creative Officer
Tatsuaki Suzuki Yahoo Japan Corporation Executive Creative Director
Natsume Suzuoki Yahoo Japan Corporation Executive Creative Director
Koichiro Shimizu Yahoo Japan Corporation Creative Director
Kentaro Yoshiike Yahoo Japan Corporation Creative Director
Kensuke Nishitani Yahoo Japan Corporation Creative Director
Yuwa Kaneda Yahoo Japan Corporation Copywriter
Misa Komaki Yahoo Japan Corporation Copywriter
Kaori Yamazaki Yahoo Japan Corporation Copywriter
Yoshinori Takahashi Yahoo Japan Corporation Planner
Shinji Tanaka Yahoo Japan Corporation Planner
Mizuki Numata Yahoo Japan Corporation Planner
Taira Sawada Yahoo Japan Corporation Planner
Kouichi Sawada Yahoo Japan Corporation Planner
Hiroto Kitamura Yahoo Japan Corporation Planner
Ayako Ofuji Yahoo Japan Corporation Creative Director
Yoko Wake Yahoo Japan Corporation Creative Director
Daiki Matsumura Yahoo Japan Corporation Creative Director
Yusuke Mikogami Yahoo Japan Corporation Creative Director

Creative Execution

Users can receive alerts faster than a disaster actually reaches them. For example, if an earthquake takes place 50 km off shore the alert will be delivered 5 seconds before it reaches the inland users. This technology is possible due to our partnership with Japanese Meteorological Agency. Once installed, the GPS automatically detects the user's location down to their district. Users can then personalize the app by setting other locations such as their home and office.

In a year since its release, our app has ranked 1st in its AppStore category. It was achieved without any promotion proving that product’s effectiveness spoke for itself. The app has made more than 400,000 alerts, including almost 1,000 earthquake alerts. With coverage on more than 30 media outlets, it has created a huge buzz on Twitter and the blogosphere. During a disaster drill in central Tokyo, it was instrumental in achieving an evacuation rate of 100%. Our app has been downloaded 2.6 million times so far. This means we are watching out for 2.6 million lives.

Knowing the future is saving future lives. The objective of ‘Disaster Alert App’ is to help prevent future disasters. In Japan, the threat of natural disasters is a part of everyday life. Each year, Japan experiences more than 5000 earthquakes greater than magnitude 3 and more than 20 typhoons. After the Great East Japan Earthquake of 11 March 2011, we formed a task force to focus on this issue. The team developed the Disaster Alert App. This app alerts users in advance whenever a natural disaster is about to strike. It informs the user of when, where, and the level of danger. By delivering alerts directly to people's smartphones, users receive the right information at the right time - before the threat reaches them. Knowing in advance, people can be ready to protect their lives.

Links
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