Creative Execution

A content with a new sensation where one had to “dodge” getting hit, rather than a common bow and arrow game of hitting a target, was realized as an interactive idea using the gyro sensor unique to smartphones. It was successful in spreading the information through Shares on SNS.

The promotion with a novel perspective of dodging arrows created a viral effect. This achieved the objective to appeal the basic drama details to viewers who normally don’t watch dramas, while spreading the content itself.

With the titles of popular overseas dramas on the increase, it’s becoming difficult to choose a drama that you want to see after grasping its contents. A promotion was needed to have viewers instantly understand that it was a story of a master bowman’s fight against great evil.