PENNY THE PIRATE

Short List
TitlePENNY THE PIRATE
BrandLUXOTTICA
Product / ServiceOPSM KIDS EYE SCREENING TOOL
CategoryA03. Mobile Applications
EntrantSAATCHI & SAATCHI Sydney, AUSTRALIA
Entrant Company SAATCHI & SAATCHI Sydney, AUSTRALIA
Advertising Agency SAATCHI & SAATCHI Sydney, AUSTRALIA
Production Company TWO BULLS Collingwood, AUSTRALIA

Credits

Name Company Position
Damon Stapleton Saatchi&Saatchi Executive Creative Director
Matt Gilmour Saatchi&Saatchi Creative Director
Jon Burden Saatchi&Saatchi Creative Director
Anna Warren Saatchi&Saatchi Producer
Jake Bruce Saatchi&Saatchi Senior Digital Designer
Catherine Harris Saatchi&Saatchi Group Business Director
Ross Jauncey Saatchi&Saatchi Senior Business Director
Luke Algar Saatchi&Saatchi Business Director
Kevin Waldron Author/Illustrator
Melinda Spencer Luxottica Vice President Of Marketing
Meredith Jones Luxottica Opsm Brand Manager
Tara Mckenty Saatchi&Saatchi Art Director
Iain Nealie Saatchi&Saatchi Copywriter
Dan Meyers Saatchi&Saatchi Head Of Studio
Julian Cowling Saatchi&Saatchi Studio Manager
Mark Sterne Saatchi&Saatchi Retoucher
Llew Griffiths Saatchi&Saatchi Tv Producer
Luke Banfield Tv Editor
Evan Davey Two Bulls Technical Director

Creative Execution

The screenings were developed in partnership with the Department of Optometry and Vision Sciences at the University of Melbourne, through a series of trials at One Sight Clinics in Mornington Island and inner city schools. The app is a result of a collaborative result between Kevin (a leading children's author/illustrator), Two Bulls (app developers) the creative team at Saatchi&Saatchi and the children's specialists at the University of Melbourne.

The Penny the Pirate One Sight screening is to become their standard children's eye screening tool and has allowed the charity to operate clinics faster and more accurately than ever before. Due to overwhelming demand for One Sight screenings the app is also being offered to schools and community centres, outside of the charity's current operating capacity.

OneSight is a charity which provides free screenings to remote indigenous communities, underprivileged school children and low socio-economic community members. All three groups require OneSight volunteers to frequently screen the vision of children. The current process requires volunteers to get trained on a series of complex screening tools and charts which are designed for adults. When applied to children, these mundane screenings often lead to disengagement and false results while also causing the charity's to spend its time training one-off volunteers. To solve these issues, we created a storybook app which doubles as a screening tool. This can be operated by any adult, without previous training. As a screening tool for children, the app is more accurate, faster to operate and far more engaging than any previous One Sight method. It can also be downloaded by any child care worker to operate a OneSight quality screening anywhere in Australia.

Links
Mobile URL