ECO:SCREEN

TitleECO:SCREEN
BrandFRIENDS OF THE EARTH
Product / ServiceMOBILE APP
CategoryA01. Use of Technology
EntrantCHEIL HONG KONG, HONG KONG
Entrant Company CHEIL HONG KONG, HONG KONG
Advertising Agency CHEIL HONG KONG, HONG KONG
Production Company AIGENS TECHNOLOGY Hong Kong, HONG KONG

Credits

Name Company Position
Paul Chan Cheil HK Executive Creative Director
Shi Ping Ong Cheil HK Executive Creative Director
Wilson Ang Cheil HK Creative Director
Paul Chan Cheil HK Writer
Tony Chan Cheil HK Writer
Shi Ping Ong Cheil HK Art Director
Toby Hong Cheil HK Art Director
Aigens Technology Aigens Technology Digital Programming
Jay Jeong Cheil HK Account Service
Jam Lee Cheil HK Account Service
Sammi Chan Cheil HK Account Service

Creative Execution

4 months of intense programming, 100’s of hours of testing and 3 dedicated teams translated into one big idea. First, we reached out to Friends of the Earth’s network of corporations directly. Following a simple phone call, the fully working app was passed on. And as a result, many of the city’s top 100 companies signed up to use ECO:Screen across their entire businesses. So we’d already hit the ground running from day 1. Promotion of ECO:Screen then rolled out across free press, radio, PR and even a launch event.

In the first month alone, ECO:Screen was downloaded by people and companies over 22,000 times—that’s once every two minutes. In that time alone, it’s already saved almost 2 million hours of unnecessary energy waste.

Wasting energy is still the biggest threat to our planet. And yet most of us still leave our computers on when we pop away from our desks. For example, when taking a toilet break. To help reduce energy waste, our task was to change people’s behaviour. But based on the insight that people simply don’t change overnight, our strategy was to find a solution that required no change in behaviour whatsoever. So we created ECO:Screen. Using standard Bluetooth technology, this simple app ‘pairs’ your computer to something we already have in our pockets…our mobile phones. It then works as a proximity sensor to detect when we’re in range—switching our computers on and off only as we need them. Targeting people and companies, ECO:Screen does more than just put our computers to sleep. It allows our planet to rest easy too. And that makes us Friends of the Earth.

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