Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Use of Screens
GAME ON
KIA
KIA
INITIATIVE Sydney AUSTRALIA INITIATIVE Sydney AUSTRALIA
Short List
EYES ON THE ROAD
VOLKSWAGEN
VOLKSWAGEN
OGILVYONE BEIJING CHINA HHMEDIA Guangzhou CHINA
Silver
A02 Use of Magazines/Newspapers
NEROLAC PAINTS CMYK
KANSAI NEROLAC PAINTS
NEROLAC PAINTS
UM LODESTAR Mumbai INDIA UM LODESTAR Mumbai INDIA
Short List
MIRROR
WIJAYA NEWS PAPERS LIMITED
NEWS PAPER
SARVA INTEGRATED Colombo SRI LANKA
Short List
MAWBIMA-MOSQUITO REPELLANT PAPER
CEYLON NEWSPAPERS
MAWBIMA
LEO BURNETT SOLUTIONS Colombo SRI LANKA STARCOM WORLDWIDE Colombo SRI LANKA
Silver
A03 Use of Outdoor
ANZ GAYTMS
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA PHD Melbourne AUSTRALIA
Bronze
SAVE THE SUNDAE CONE
GOLDEN ARCHES RESTAURANT
McDONALD'S SUNDAE CONE
LEO BURNETT Kuala Lumpur MALAYSIA
Short List
HALONIX SAFER CITY PROJECT
HALONIX
INDOOR AND OUTDOOR LIGHTING SOLUTIONS
CHEIL WORLDWIDE (INDIA) Gurgaon INDIA MEDIA SUPPLEMENTS New Delhi INDIA
Bronze
A04 Use of Ambient Media: Small Scale
BANANA TROPHY
DOLE JAPAN
DOLE BANANA
DENTSU Y&R Tokyo JAPAN
Gold
GIFT BOX
THE SALVATION ARMY, CROWN RELOCATIONS
RE-CYCLING
LEO BURNETT HONG KONG HONG KONG
Silver
AIR-OIL
PHILIPS
PHILIPS AIR FRYER
OGILVY & MATHER SINGAPORE SINGAPORE
Short List
UNICEF ROLY-POLY DONATION BOX #2
KOREAN COMMITTEE FOR UNICEF
KOREAN COMMITTEE FOR UNICEF
DAEHONG COMMUNICATIONS Seoul SOUTH KOREA
Short List
THE BOTTLED WALKMAN
SONY NEW ZEALAND
PRODUCT LAUNCH - RETAIL ADVERTISING
FCB NEW ZEALAND Auckland NEW ZEALAND
Bronze
REVERSIBLE BARCODE
LIFE NUTRITION
HEALTH SUPPLEMENTS
CHEIL HONG KONG HONG KONG
Short List
CHANGE THE BOTTLE, CHANGE THE GAME
LION
BEER
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND ZENITH OPTIMEDIA Auckland NEW ZEALAND
Bronze
INVISIBLE PEOPLE
UNHCR
A REFUGEE EXHIBITION CAMPAIGN
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
THE LIGHT BAG
SALAAM BAALAK TRUST
SALAAM BAALAK TRUST
CHEIL WORLDWIDE (INDIA) Gurgaon INDIA
Short List
FOOD PHOTOS SAVE LIVES
UNICEF
CHARITY
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
A05 Use of Ambient Media: Large Scale
ANZ GAYTMS
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA PHD Melbourne AUSTRALIA
Short List
IKEA HAPPY TRANSIT
IKEA
TACHIKAWA NEW STORE LAUNCH
TBWA\HAKUHODO Tokyo JAPAN
Short List
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Short List
SAFE DRIVING PROGRAM - CAR CRASH
SAMSUNG
S-DRIVE
LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP Sydney AUSTRALIA
Short List
A06 Use of Special Events And Stunt/Live Advertising
BANANA TROPHY
DOLE JAPAN
DOLE BANANA
DENTSU Y&R Tokyo JAPAN
Silver
BRING DOWN THE KING
SKY TELEVISION
GAME OF THRONES SEASON 4 LAUNCH
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND OMD Auckland NEW ZEALAND
Silver
TUI CRICKET
HEINEKEN NEW ZEALAND
TUI BEER
SPARK PHD Auckland NEW ZEALAND SPARK PHD Auckland NEW ZEALAND
Gold
AID COUTURE
PROCTER & GAMBLE
ARIEL & DOWNY PARFUM
LEO BURNETT MANILA THE PHILIPPINES
Short List
CREAM SILK HAIR SONATA
UNILEVER PHILIPPINES
CREAM SILK HAIR FALL DEFENSE
JWT MANILA THE PHILIPPINES MINDSHARE Manila THE PHILIPPINES
Short List
HAPPINESS CREATOR
COCA-COLA
COCA-COLA
MEDIACOM Singapore SINGAPORE MEDIACOM Singapore SINGAPORE
Short List
UNGIVEN GIFTS
TRANSPORT ACCIDENT COMMISSION
ROAD SAFETY
GREY MELBOURNE AUSTRALIA
Bronze
EYES ON THE ROAD
VOLKSWAGEN
VOLKSWAGEN
OGILVYONE BEIJING CHINA HHMEDIA Guangzhou CHINA
Grand Prix
HELP HER, HELP HER BABY
KOREAN UNWED MOTHERS SUPPORT NETWORK
KOREAN UNWED MOTHERS SUPPORT NETWORK
HS AD Seoul SOUTH KOREA
Short List
MTV SENT THE YOUTH IN INDIA TO POLLING BOOTHS!
MTV INDIA
TV CHANNEL
VIZEUM Mumbai INDIA VIZEUM Mumbai INDIA
Short List
A07 Use of Digital in a Media Campaign
BANANA REPUBLIC
BANANA REPUBLIC
CHARITY
IRIS WORLDWIDE INDONESIA Jakarta INDONESIA
Short List
ANTI PRE ROLL
BURGER KING
STUNNER MEAL DEALS
COLENSO BBDO Auckland NEW ZEALAND Y&R MEDIA NZ Auckland NEW ZEALAND
Silver
KFC PHONE STACK
KFC
KFC BRAND
BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Short List
SMOG HIJACK
WWF CHINA
DIGITAL EARTH HOUR
BBH CHINA Shanghai CHINA
Short List
BANK JOB
BROTHERS IN ARMS
MENTORING SERVICE
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO
INTERNAVI
DENTSU Tokyo JAPAN
Short List
KAN KHAJURA TESAN
HINDUSTAN UNILEVER
KAN KHAJURA TESAN
PHD INDIA Mumbai INDIA PHD INDIA Mumbai INDIA
Silver
A08 Use of Social in a Media Campaign
BANANA TROPHY
DOLE JAPAN
DOLE BANANA
DENTSU Y&R Tokyo JAPAN
Short List
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND OMD Auckland NEW ZEALAND
Silver
XTL
GOVERNMENT
SOCIAL SERVICES
UM Sydney AUSTRALIA UM Sydney AUSTRALIA
Short List
ASB LIKE LOAN
ASB BANK
HOME LOANS
CARAT Auckland NEW ZEALAND CARAT Auckland NEW ZEALAND
Short List
#SPCSUNDAY
SPC ARDMONA
FMCG FOOD (TINNED FRUIT, BAKED BEANS AND SPAGHETTI)
LEO BURNETT MELBOURNE AUSTRALIA
Bronze
SCANDAL SHAVE
P&G CHINA
GILLETTE
BBDO CHINA Shanghai CHINA MEDIACOM Shanghai CHINA
Short List
#UNSELFIE
TYPHOON YOLANDA APPEAL
FUNDRAISING
BBDO GUERRERO Makati City THE PHILIPPINES
Short List
SAFE DRIVING PROGRAM
SAMSUNG
S-DRIVE
LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP Sydney AUSTRALIA
Short List
HOW MTV SENT YOUTH IN INDIA TO POLLING BOOTHS-#TWITTER TOWNHALL
MTV INDIA
TV CHANNEL
VIZEUM Mumbai INDIA VIZEUM Mumbai INDIA
Short List
A09 Use of Mobile Devices
WALL'S ON WAZE : 'DRIVE-ING' IMPULSE PURCHASE
WALL'S
ICE-CREAM
MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
Short List
TAIKANG MOMENT
TAIKANG LIFE INSURANCE
ACCIDENT INSURANCE
CHEIL OPENTIDE Beijing CHINA
Short List
GUIDE DOTS
GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE
GUIDE DOGS ASSOCIATION OF THE BLIND
Y&R SINGAPORE SINGAPORE
Short List
PLAY TOGETHER WITH OREO
MONDELEZ CHINA
OREO
CARAT CHINA Shanghai CHINA CARAT CHINA Shanghai CHINA
Bronze
HEARING AIDE
THE SINGAPORE ASSOCIATION FOR THE DEAF
PUBLIC AWARENESS
GREY GROUP Singapore SINGAPORE
Short List
PUSH THE PIN
TATA GLOBAL BEVERAGES
TEA
22 FEET TRIBAL WORLDWIDE Mumbai INDIA MAXUS GLOBAL Bangalore INDIA
Bronze
EYES ON THE ROAD
VOLKSWAGEN
VOLKSWAGEN
OGILVYONE BEIJING CHINA HHMEDIA Guangzhou CHINA
Silver
B01 Corporate Image & Information
LITER OF LIGHT AT NIGHT
PEPSICO INTERNATIONAL/MYSHELTER FOUNDATION
BOTTLE LIGHT
BBDO GUERRERO Makati City THE PHILIPPINES
Short List
AIR RESCUE
WESTPAC
FINANCIAL/BANKING SERVICES
MEDIACOM Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
Short List
B02 Fast Moving Consumer Goods
IT'S HAIR ADVERTISING, BUT WHERE'S THE HAIR?!
UNILEVER MALAYSIA
HAIR CARE PRODUCTS
MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
Short List
REVERSIBLE BARCODE
LIFE NUTRITION
HEALTH SUPPLEMENTS
CHEIL HONG KONG HONG KONG
Short List
DR LIFEBOUY
UNILEVER
LIFEBUOY
MINDSHARE Singapore SINGAPORE MINDSHARE Singapore SINGAPORE
Short List
FUNFAIR IN YOUR MOUTH CAMPAIGN
EBARA FOODS INDUSTRY
EBARA VEGETABLE PICKLING BASE
BEACON/LEO BURNETT Tokyo JAPAN
Bronze
KAN KHAJURA TESAN
HINDUSTAN UNILEVER
KAN KHAJURA TESAN
PHD INDIA Mumbai INDIA PHD INDIA Mumbai INDIA
Gold
VOTE MOTHER
DALDA FOODS
DALDA FOODS
MINDSHARE PAKISTAN Karachi PAKISTAN MINDSHARE PAKISTAN Karachi PAKISTAN
Short List
B03 Consumer Products (incl. durable goods)
AIR-OIL
PHILIPS
PHILIPS AIR FRYER
OGILVY & MATHER SINGAPORE SINGAPORE
Short List
GAME ON
KIA
KIA
INITIATIVE Sydney AUSTRALIA INITIATIVE Sydney AUSTRALIA
Short List
B04 Consumer Services
ANZ GAYTMS
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA PHD Melbourne AUSTRALIA
Short List
ANTI PRE ROLL
BURGER KING
STUNNER MEAL DEALS
COLENSO BBDO Auckland NEW ZEALAND Y&R MEDIA NZ Auckland NEW ZEALAND
Short List
ASB LIKE LOAN
ASB BANK
HOME LOANS
CARAT Auckland NEW ZEALAND CARAT Auckland NEW ZEALAND
Short List
VIDEO STAMP
AUSTRALIA POST
VIDEO STAMP
CLEMENGER BBDO MELBOURNE AUSTRALIA UM Melbourne AUSTRALIA
Bronze
MAWBIMA-MOSQUITO REPELLANT PAPER
CEYLON NEWSPAPERS
MAWBIMA
LEO BURNETT SOLUTIONS Colombo SRI LANKA STARCOM WORLDWIDE Colombo SRI LANKA
Short List
MTS BITTORRENT BABY
MTS INDIA
MOBILE DATA TELEPHONY
CREATIVELAND ASIA Mumbai INDIA
Short List
B05 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND OMD Auckland NEW ZEALAND
Silver
BANANA REPUBLIC
BANANA REPUBLIC
CHARITY
IRIS WORLDWIDE INDONESIA Jakarta INDONESIA
Short List
SMOG HIJACK
WWF CHINA
DIGITAL EARTH HOUR
BBH CHINA Shanghai CHINA
Short List
HOME FOR HOPE
SAVE OUR STREET DOGS (SOSD)
PET ADOPTION PROGRAM
DDB GROUP SINGAPORE SINGAPORE
Bronze
XTL
GOVERNMENT
SOCIAL SERVICES
UM Sydney AUSTRALIA UM Sydney AUSTRALIA
Short List
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Bronze
THE LIGHT BAG
SALAAM BAALAK TRUST
SALAAM BAALAK TRUST
CHEIL WORLDWIDE (INDIA) Gurgaon INDIA
Short List
SHARE MY DABBA
HAPPY LIFE WELFARE & DABBAWALA FOUNDATION
SHARE MY DABBA
McCANN WORLDGROUP Mumbai INDIA
Bronze
C01 Integrated Media Campaign
BOOKWORLD IN THE REAL WORLD
BOOKWORLD
ONLINE BOOK RETAILER
IKON Melbourne AUSTRALIA IKON Melbourne AUSTRALIA
Short List
PENNY THE PIRATE
LUXOTTICA / OPSM
OPTOMETRIST
OMD SYDNEY AUSTRALIA OMD SYDNEY AUSTRALIA
Silver
IT'S HAIR ADVERTISING, BUT WHERE IS THE HAIR?!
UNILEVER MALAYSIA
HAIR CARE PRODUCTS
MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
Bronze
HOME CIRCUS
UNILEVER
UNILEVER
MINDSHARE VIETNAM Ho Chi Minh City VIETNAM MINDSHARE VIETNAM Ho Chi Minh City VIETNAM
Short List
HP: NEXT GENERATIONS
HEWLETT-PACKARD AUSTRALIA
CONSUMER ELECTRONICS
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
Short List
SAFE DRIVING PROGRAM
SAMSUNG
S-DRIVE
LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP Sydney AUSTRALIA
Short List
SUNLIGHT FESTIVAL OF LIGHT
UNILEVER
SUNLIGHT
MINDSHARE Colombo SRI LANKA MINDSHARE Colombo SRI LANKA
Short List
MTV SENT THE YOUTH IN INDIA TO POLLING BOOTHS-DIAL A HASHTAG
MTV INDIA
TV CHANNEL
VIZEUM Mumbai INDIA VIZEUM Mumbai INDIA
Bronze