Title | CHILL BOOTH |
Brand | F&N SEASONS |
Product / Service | SAMPLING INNOVATION THAT'S ANYTHING BUT ROBOTIC |
Category | A01. Innovation |
Entrant | ISOBAR ASIA PACIFIC Singapore, SINGAPORE |
Entrant Company | ISOBAR ASIA PACIFIC Singapore, SINGAPORE |
Advertising Agency | ISOBAR ASIA PACIFIC Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Prakash Kamdar | Isobar | Ceo |
Stan Lim | Isobar | Creative Director |
Brenda Li | Isobar | Art Director |
Knox Balbastro | Isobar | Copywriter |
Yong Hock Chye | Isobar | Motion/3d Director |
James Ong | Isobar | 3d Artist |
Adrian Koh | 3E Gadgets | Engineer |
Fauzi Rachman | Isobar | Associate Technical Director |
Lionel Wong | Isobar | Project Manager |
Lynn Hoi | Isobar | Senior Account Manager |
Pei Khee Seah | Isobar | Social Community Manager |
Challenge: Traditional sampling has become stale, especially in the world’s least emotional city. Samplers are often ignored or worse run away from. The brands they are sampling, forgotten. F&N SEASONS dared the agency to make sampling fun with their latest launch.
Idea: Build the Chill Booth with a vend-o-bot that coaxes you to perk up! The custom-built bot challenges you to smile then rewards you with a free drink, but only if you satisfy it with your smile. Facial recognition and micro-controller technology transformed hardware into heartware. The vend-o-bot was made to look real using digital clay sculpting, real-time 3D rendering and real-world mimicry lighting. It sees in HD through its Playstation Eye and through facial recognition tech, it knows if you are actually smiling. So, you can't try to trick it!
The crowds come in droves to play with the vend-o-bot and we turned sampling from a passive activity to a fun challenge– leading to a memorable first encounter with the new F&N Seasons flavour! Results: Humanizing technology worked! 50,000+ samples distributed. 18% incremental sales for F&N SEASONS. 1,400,000+ impressions on Facebook. Best of all, the client extended the launch to a year-long campaign!