Title Client Product/Service Entrant Company Country Award
A01 Innovation
TXTBKS
SMART COMMUNICATIONS / TURNING HEAVY SCHOOL BOOKS INTO SIM-ENCODED TXTBKS
DDB/DM9JAYMESYFU/DIGIT Makati City THE PHILIPPINES
Short List
COKE 2ND LIFE CAPS
COCA-COLA / COKE 2ND LIFE FREE BOTTLE CAPS
OGILVY BEIJING CHINA
Short List
CLEVER BUOY
OPTUS / THE WORLD'S FIRST SHARK DETECTING OCEAN BUOY
M&C SAATCHI Sydney AUSTRALIA
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO / INTERNAVI
DENTSU Tokyo JAPAN
Short List
POCKET FIRE EXTINGUISHER
CITY OF LAS PINAS / LOW-COST POCKET-SIZED FIRE EXTINGUISHER
DDB/DM9JAYMESYFU/DIGIT Makati City THE PHILIPPINES
Short List
THE GOOD ROAD
CASTROL ACTIV/BANGALORE TRAFFIC POLICE / ROAD SAFETY AWARENESS
OGILVY & MATHER Bangalore INDIA
VISION SHIFT SYSTEM
SONY MARKETING (JAPAN) / NEW VIDEO EXPERIENCE SYSTEM
DENTSU Tokyo JAPAN
Short List
SAFE DRIVING PROGRAM
SAMSUNG / REWARDS BASED SAFE DRIVING APP
LEO BURNETT SYDNEY AUSTRALIA
Short List
ATTENTION-POWERED CAR
ROYAL AUTOMOBILE CLUB OF WESTERN AUSTRALIA / A CAR THAT GOES WHEN YOU'RE PAYING ATTENTION AND SLOWS WHEN YOU'RE NOT.
FINCH Sydney AUSTRALIA
Short List
SAMSUNG POWER SLEEP
SAMSUNG / INNOVATIVE MOBILE CPU DONATION PLATFORM THROUGH GRID COMPUTING
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List