Title Brand Product / Service Entrant Company Country Production Company Country Award
A01 Food
SMILE.GLICO
EZAKI GLICO / COMPANY
DENTSU Tokyo JAPAN ENGINE FILM Tokyo JAPAN
GLOBALIZATION
NISSIN FOODS / CUPNOODLE
DENTSU Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / SODA! COMMUNICATIONS Tokyo JAPAN
Silver Spike
OUR FIRST BLIND DATE
NISSIN FOODS / CUPNOODLE
DENTSU Tokyo / NEANDERTAL Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / SODA! COMMUNICATIONS Tokyo JAPAN
Silver Spike
THE FACEBOOK MONSTER
NISSIN FOODS / CUPNOODLE
DENTSU Tokyo / NEANDERTAL Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / SODA! COMMUNICATIONS Tokyo JAPAN
Silver Spike
WEIRD COMMERCIAL
AKAGI NYUGYO CO.,LTD / BLACK SALES PROMOTION
DENTSU KANSAI Osaka / DENTSU EAST JAPAN Tokyo JAPAN AT ARMZ Osaka JAPAN
Bronze Spike
SURPRISINGLY BURGUNDY
SYNERGY DISTRIBUTION / RIO MINTS
OGILVY & MATHER GROUP HONG KONG HONG KONG ALIVE VISUAL Hong Kong HONG KONG
BEARD
SANKO SEIKA / MARUDAIZU RICE CRACKER
HAKUHODO KETTLE Tokyo / NIIGATA HAKUHODO JAPAN HAKUHODO PRODUCT'S Tokyo JAPAN
Short List
GRAPE FLAVOR
MORINAGA & CO. / HICHEW
DENTSU PLUS Bangkok THAILAND TONGTA FILM Bangkok THAILAND
Bronze Spike
HOG 'EM
KELLOGG'S / PRINGLES
GREY GROUP Singapore SINGAPORE GREYWORKS Singapore SINGAPORE
SAW
KELLOGG'S / PRINGLES
GREY GROUP Singapore SINGAPORE GREYWORKS Singapore SINGAPORE
SHORT SHORTS
KELLOGG'S / PRINGLES
GREY GROUP Singapore SINGAPORE GREYWORKS Singapore SINGAPORE
A VISIONARY MAN
TAIPAN BREAD & CAKES / SNOWY MOON CAKE
DENTSU HONG KONG HONG KONG COT FILMS Hong Kong HONG KONG
CYCLOPS
MURRAY GOULBURN CO-OPERATIVE / DEVONDALE EASY PEEL CHEESE SLICES
DDB GROUP MELBOURNE AUSTRALIA PRODIGY Sydney AUSTRALIA
Short List
WORLD OF ICE
KRACIE FOODS / FRISK GUM
TBWA\HAKUHODO Tokyo JAPAN AOI PRO. Tokyo / TAXI FILM PRODUCTION Brisbane JAPAN / AUSTRALIA
HUMAN AND CHEETAH
OTSUKA PHARMACEUTICAL / CALORIE MATE
HAKUHODO Tokyo / CATCH Tokyo JAPAN AOI PRO. Tokyo / THE NETWORK PRODUCTIONS Cape Town JAPAN / SOUTH AFRICA
CURRY MESHI HAS COME
NISSIN FOODS / CURRY MESHI
SAMURAI TOKYO / HAKUHODO THE DAY Tokyo JAPAN HAKUHODO PRODUCT'S Tokyo JAPAN
Bronze Spike
SAUCY
PATTIES FOODS / FOUR'N TWENTY
CLEMENGER BBDO MELBOURNE AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
A02 Drinks - Alcoholic & Non-Alcoholic
COMETS
DIAGEO AUSTRALIA / SMIRNOFF
LEO BURNETT SYDNEY AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
NOW I GET IT
KIRIN BEVERAGE COMPANY / FIRE
17 JUNANA Tokyo / ASATSU-DK Tokyo JAPAN TYO MONSTER Tokyo JAPAN
HERE,DRINK THIS
KAGOME / LABRE
HAKUHODO Tokyo JAPAN PYRAMID FILM Tokyo JAPAN
INNER NARRATION - HOTTIE
HEY SONG CORPORATION / BEST TEA
DENTSU TAIWAN Taipei CHINESE TAIPEI
INNER NARRATION - PRESENTATION
HEY SONG CORPORATION / BEST TEA
DENTSU TAIWAN Taipei CHINESE TAIPEI
ENJOY EVERY ANGEL RING
LOTTE ASAHI LIQUOR / ASAHI SUPER DRY
DENTSU KOREA Seoul SOUTH KOREA GOOD LUCK Seoul SOUTH KOREA
TONKATSU
SUNTORY / BEVERAGE
JWT JAPAN Tokyo JAPAN KIRAMEKI Tokyo JAPAN
RAMEN
SUNTORY / BEVERAGE
JWT JAPAN Tokyo JAPAN KIRAMEKI Tokyo JAPAN
YAKINIKU
SUNTORY / BEVERAGE
JWT JAPAN Tokyo JAPAN KIRAMEKI Tokyo JAPAN
ANTHONY CHEN
TIGER BEER / TIGER BEER
DROGA5 SYDNEY AUSTRALIA FINCH Sydney / HECKLER Sydney AUSTRALIA
JOEY PANG
TIGER BEER / TIGER BEER
DROGA5 SYDNEY AUSTRALIA FINCH Sydney / HECKLER Sydney AUSTRALIA
CHARLIE RUEDPOKANON
TIGER BEER / TIGER BEER
DROGA5 SYDNEY AUSTRALIA FINCH Sydney / HECKLER Sydney AUSTRALIA
VIKINGS
FRUCOR / V ENERGY DRINK
CLEMENGER BBDO SYDNEY AUSTRALIA EXIT FILMS Sydney AUSTRALIA
Bronze Spike
BORN TO DEFY
LION / BEER
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND ROBBER'S DOG Auckland NEW ZEALAND
Silver Spike
MOMOTARO EPISODE 1
SUNTORY HOLDINGS / PEPSI NEX ZERO
TUGBOAT Tokyo / YOMIKO ADVERTISING Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
MOMOTARO EPISODE ZERO
SUNTORY HOLDINGS / PEPSI NEX ZERO
TUGBOAT Tokyo / YOMIKO ADVERTISING Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
ROBBERY
HONG KONG YAKULT / YAKULT
DENTSU HONG KONG HONG KONG FLIM FACTORY Hong Kong HONG KONG
THE FIERCE BATTLE
BOMY / VEGETABLE JUICE
ADK TAIWAN CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
BOMB DISPOSAL
BOMY / VEGETABLE JUICE
ADK TAIWAN CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
SWALLOWING SHOW
BOMY / VEGETABLE JUICE
ADK TAIWAN CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
OPERATION
BOMY / VEGETABLE JUICE
ADK TAIWAN CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
FIGHT FAT
EVERY MORNING TEA / TEA
JWT BEIJING CHINA SHOTOPOP London / YELLOWBOX STUDIOS Singapore UNITED KINGDOM / SINGAPORE
THE TAKE OVER
MURRAY GOULBURN CO-OPERATIVE / DEVONDALE MILK
DDB GROUP MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
CAT LADY
MURRAY GOULBURN CO-OPERATIVE / DEVONDALE LONG LIFE MILK
DDB GROUP MELBOURNE AUSTRALIA PRODIGY Sydney AUSTRALIA
THE TEACHER
MURRAY GOULBURN CO-OPERATIVE / DEVONDALE SMOOTHIES
DDB GROUP MELBOURNE AUSTRALIA EXIT FILMS Melbourne / TOOL OF NORTH AMERICA Santa Monica AUSTRALIA / USA
TV WORK OUT
FOSTERS / CARLTON AND UNITED BREWERIES / CARLTON DRY
CLEMENGER BBDO MELBOURNE AUSTRALIA CURIOUS FILM Auckland NEW ZEALAND
SLAM DUNK
FOSTERS / CARLTON AND UNITED BREWERIES / CARLTON DRY
CLEMENGER BBDO MELBOURNE AUSTRALIA CURIOUS FILM Auckland NEW ZEALAND
HOT DOG
FOSTERS / CARLTON AND UNITED BREWERIES / CARLTON DRY
CLEMENGER BBDO MELBOURNE AUSTRALIA CURIOUS FILM Auckland NEW ZEALAND
UPSIDE DOWN DANCING
FOSTERS / CARLTON AND UNITED BREWERIES / CARLTON DRY
CLEMENGER BBDO MELBOURNE AUSTRALIA CURIOUS FILM Auckland NEW ZEALAND
THE COFFEE REVOLUTION
PARLE AGRO / CAFE CUBA
CREATIVELAND ASIA Mumbai INDIA FLYING PIGS PRODUCTION Mumbai INDIA
HOW WE ROLL
ASAHI PREMIUM BEVERAGES / WOODSTOCK BOURBON
CUMMINS & PARTNERS Melbourne AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
Short List
A03 Household
LULLABYE
P&G DISTRIBUTING PHILS. / DOWNY
CAMPAIGNS & GREY Makati City THE PHILIPPINES FILMEX Makati City THE PHILIPPINES
10 YEARS WITH YOU AND LED.
TOSHIBA CORPORATION / LED CEILING LIGHT
DENTSU Tokyo JAPAN SUN-AD COMPANY Tokyo JAPAN