SOUND OF HONDA / AYRTON SENNA 1989
| Title | SOUND OF HONDA / AYRTON SENNA 1989 |
| Brand | HONDA MOTOR CO |
| Product / Service | INTERNAVI |
| Category | B01. Internet Film |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | DENTSU CREATIVE X Tokyo, JAPAN |
| Production Company 2 | RHIZOMATIKS Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Kaoru Sugano | Dentsu Inc. | Creative Director/Creative Technologist/Creative Planner |
| Sotaro Yasumochi/Nadya Kirillova | Dentsu Inc. | Copywriter/Creative Planner |
| Yu Orai | Dentsu Inc. | Art Director/Creative Planner |
| Kyoko Yonezawa | Dentsu Inc. | Creative Technologist/Creative Planner |
| Taeji Sawai | Qosmo Inc. | Sound Director |
| Tomoyuki Kawamura | Studio MUU2 | Sound Designer |
| Misa Ueda | Dentsu Inc. | Promoter |
| Takao Kaburaki/Takuma Sato/Sungwon Kim/Takashi Hirano | Dentsu Inc. | Account Director |
| Masafumi Fujioka/Ryoko Toyama | Dentsu Creative X Inc. | Producer |
| Kenya Miyashita/Hinako Hirata | Dentsu Creative X Inc. | Production Manager |
| Haruhiko Ishikawa | Shipoo Inc. | Digital Producer |
| Kosai Sekine | Freelance | Director |
| Daito Manabe | Rhizomatiks co.ltd. | Artist/Programmer |
| Senzo Ueno | Freelance | Director of Photography |
| Yosuke Kai | Freelance | Lighting Director |
| Hidenori Chiba/Satoru Higa/Tomoaki Yanagisawa/Muryo Honma/Hiroyuki Hori | Rhizomatiks co.ltd. | Led Installation |
| Mitsuru Tajika/Erito Ayaki/Masaaki Azuma | Freelance/TRY AUDIO CO./LTD | Sound Engineer/Mixing Engineer/Sound System |
| Daisuke Shigihara/Masahiro Hasegawa | TANGRAM Co. Ltd./Freelance | Special Effects/Colorist |
| Sakura Seya/Tomohiro Endo | meganefilm/DIGITAL GARDEN INC. | Editor |
| Ken Imamura/Akihiro Mikawa/Hiroaki Sawato | Honda Motor Co. Ltd. | Client Supervisor |
Brief Explanation
Honda's R&D is not only about mechanics, but also making innovations in the "brain" of the vehicle, or, electronics. Internavi is a two-way communication car navigation system that uses vehicle telematics system, roots of which go back to 1980's when Honda introduced Telemetry system to Formula 1. Honda has been testing and perfecting this system ever since. Today, the system supports everyday drivers. In 1989 Senna sets the world's fastest lap during the Japanese Grand Prix qualifying in Suzuka. On board his machine was Honda's telemetry system that recorded acceleration/engine data. Using this data and the latest technology, we re-enacted that lap from 24 years ago. Engine sound of Senna's F1 machine McLaren Honda MP4/5 was re-created by combining Senna's driving data collected in 1989 with MP4/5’s engine tones recorded today. Hundreds of networked speakers and LED lights placed along the race line synchronized with Senna down to the millisecond.