| Title | DISCOVERY |
| Brand | REALESTATE.COM.AU |
| Product / Service | PROPERTY WEBSITE |
| Category | A14. Commercial Public Services |
| Entrant | BELGIOVANE WILLIAMS MACKAY Melbourne, AUSTRALIA |
| Entrant Company | BELGIOVANE WILLIAMS MACKAY Melbourne, AUSTRALIA |
| Advertising Agency | BELGIOVANE WILLIAMS MACKAY Melbourne, AUSTRALIA |
| Media Agency | MEDIACOM Melbourne, AUSTRALIA |
| Production Company | SAVILLE PRODUCTIONS Los Angeles, CA, USA |
| Production Company 2 | BLUE BOAT PRODUCTIONS Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Murray White | BWM Group | Executive Creative Director |
| Tim Gill | BWM Group | Associate Creative Director |
| Jake Mclennan | BWM Group | Copywriter |
| Cam Mcmillan | BWM Group | Art Director |
| Susannah Stoney | BWM Group | Strategy Director |
| Mark Watkin | BWM Group | Group Managing Director |
| Nicholas Robinson | BWM Group | Group Account Director |
| Jacob Hewitt | BWM Group | Account Director |
| Abby Hunt | BWM Group | Nation Head Of Onscreen |
| Luisa Peters | BWM Group | Senior Onscreen Producer |
| Sonia Mclaverty | BWM Group | Lead Onscreen Producer |
| John Hamburg | Saville Productions | Director |
| Rupert Maconick | Saville Productions | Executive Producer |
| Larry Sher | Saville Productions | Director Of Photography |
| Diane Leuci | Saville Productions | Producer |
| Paul Le Couteur | Flagstaff Studios | Sound Engineer |
| Fiona Mcgregor | Blue Boat Productions | Producer |
| Tov Belling | Blue Boat Productions | Director Of Photography |
| Peter Whitmore | The Editors | Editor |
| Sigi Eimutis | Method Studios | Post Production |
Realestate.com.au wanted to be recognised as “more than listings”. They were “Australia’s no. 1 Property Site”, but this claim only acknowledged the functional (and digital) nature of the brand. To create space for future growth and loyalty, we had to develop the brand’s emotional (and very human) side. “Australia lives here” repositioned the brand at the intersection of broader relevance and personal significance. It was inclusive. It was confident. But if consumers were to truly accept that realestate.com.au was more than listings, it was never going to be proven through repetition of a positioning line. We needed an accumulation of product-based proof points - and a creative premise and story engaging enough to encourage people to “discover” them. Our idea? When the legendary Arnold Schwarzenegger decides to move back to Austria, and accidentally arrives at realestate.com.au (thinking it’s an Austrian website) he can’t help but get excited by the new world of property he discovers. With his trusted Australian assistant, Dylan Blocke by his side, Arnold’s humorous journey (across 8 TVCs in total) truly got Australians talking.