Brief Explanation

Watch it, Love it, Wear it! The objective was to capture the current audience on NBCUniversal’s STYLE CHANNEL which is 20 – 44 female focused. A female fragrance targeted at the female core audience. As part of the 360 approach, broadcast was a key element to bring alive the fragrance attributes. The campaign was also to build awareness, desirability and a path to purchase the product. Producing creative editorial vignettes showcasing the brand attributes of the fragrance around the heritage and art of fragrance in the gorgeous backdrop of Sicily, in the environment of STYLE. We wanted our female viewer to experience a DOLCE DAY and live the SWEET LIFE. We wanted them to be able to smell and feel a connection to the fragrance with our creative editorial spots. And we wanted to do this by bringing out the delicate, sweet notes of the fragrance. Sicily was the perfect backdrop, together with our beautiful host, Janet Hsieh, taking us on the DOLCE Day journey was perfect.