| Title | BEAUTIFUL LIFE - LIFE AND DIRT |
| Brand | P&G |
| Product / Service | ARIEL SCIENCE PLUS |
| Category | A03. Household |
| Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Production Company | TOHOKU SHINSHA Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masato Mitsudera | Beacon/Leo Burnett Tokyo | Executive Creative Director |
| Yasuo Matsubara | Beacon/Leo Burnett Tokyo | Creative Director |
| Norio Okinojo | Beacon/Leo Burnett Tokyo | Copywriter/Planner |
| Yuhei Takeyama | Beacon/Leo Burnett Tokyo | Art Director |
| Ai Yamaguchi | Beacon/Leo Burnett Tokyo | Art Director |
| Rumi Kubota | Beacon/Leo Burnett Tokyo | Agency Producer |
| Yoshiko Abe | Beacon/Leo Burnett Tokyo | Account Director |
| Hiroko Kan | Beacon/Leo Burnett Tokyo | Account Executive |
| Yuichi Kodama | Vivision | Director |
| Masamichi Kani/Yuji Shirakami | Tohoku Shinsha | Producer |
| Yoshinori Kojima | Tohoku Shinsha | Production Manager |
| Masaya Nakahara | Shooting | |
| Tetsu Moritera | Lighting | |
| Tatsuo Yanagimachi | Art | |
| Kazune Masutomi | Recording | |
| Taro Umebayashi | Composer | |
| Masae Miyamoto | Stylist | |
| Koichi Toyofuku | Hair/Make | |
| Kouetsu Sasaki | Caviar | Cg |
Ariel is a detergent that can wash off various kinds of stains “without bleach”. In order to tell this fact in a more realistic and impactful way, a sequence of “sudden and tough stains in life” is reproduced with the Goldberg machine. By washing off the stains spilled on a garment one after another, the phenomenal cleaning power has been impressively demonstrated.