Title | MTS INTERNET BABY |
Brand | MTS INDIA |
Product / Service | MOBILE DATA TELEPHONY |
Category | A14. Commercial Public Services |
Entrant | CREATIVELAND ASIA Mumbai , INDIA |
Entrant Company | CREATIVELAND ASIA Mumbai, INDIA |
Advertising Agency | CREATIVELAND ASIA Mumbai, INDIA |
Production Company | SMUGGLER London, UNITED KINGDOM |
Name | Company | Position |
---|---|---|
Sajan Raj Kurup | Creativeland Asia | Creative Chairman |
Guy Shermeldine | Smuggler | Director |
Chris Barret | Smuggler | Managing Director |
Anu Joseph | Creativeland Asia | Executive Creative Director |
Mickey Mcleary | Independent | Music Director |
Abi Klimaszewska | Glassworks/London | |
Fergus Brown | Smuggler | |
Amitesh Rao | MTS India | Director Of Brand/Media |
Lenny Musatov | MTS India | Marketing Director |
Srijib Mallik | Creativeland Asia | Chief Operating Officer |
Alex Barber | Independent | Director Of Photography |
The film opens in a labour room, where a woman is being coaxed by the doctor to ‘push’. Suddenly, the baby’s hand pops out from under the cover and gestures everybody to stop. The baby crawls from under the sheet and sits on the mother's chest. The doctor faints seeing this. The baby asks the flabbergasted dad for his handheld tablet. The baby googles “how to cut the umbilical cord” and asks the nurse for a pair of scissors and cuts the umbilical cord himself. He, then, pulls the nurse’s mobilephone from her pocket, and takes a selfie of him with her. He uploads it on Instagram and jumps down the bed. He crawls across to the doctor’s laptop and creates accounts across networking sites, uploading the picture and broadcasting himself to the world. He then walks up to the doctor, who’s still lying on the floor, makes a video of the situation and walks out of the room with the help of the GPS on the phone. He walks out of the clinic, even as you see the receptionist is already watching a video of the baby on YouTube. Supers appears saying, “Born For The Internet. MTS 3GPlus Network.