Title | THE COFFEE REVOLUTION |
Brand | PARLE AGRO |
Product / Service | CAFE CUBA |
Category | A02. Drinks - Alcoholic & Non-Alcoholic |
Entrant | CREATIVELAND ASIA Mumbai , INDIA |
Entrant Company | CREATIVELAND ASIA Mumbai, INDIA |
Advertising Agency | CREATIVELAND ASIA Mumbai, INDIA |
Production Company | FLYING PIGS PRODUCTION Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sajan Raj Kurup | Creativeland Asia | Creative Chairman |
Anu Joseph | Creativeland Asia | Executive Creative Director |
Sanket Avlani | Creativeland Asia | Creative Director |
Sajan Raj Kurup | Creativeland Asia | Copywriter |
Sanket Avlani | Creativeland Asia | Art Director |
Bharat Sikka | Flying Pigs | Director |
Jay Gala | Creativeland Asia | Creative Operations Director |
Sejal Shrotri | Creativeland Asia | Young Creative Partner Operations |
The film opens to a huge cola truck whizzing by. Nearby, in an abandoned warehouse, a man sits doing research. He prints out an image of a star and hands it over to another. We then see him along with others brewing a fizzy concoction in a lab. One of the men is busy giving finishing touches to a distinctive star that's being painted on a can. We then see these guys stealthily walking door to door, delivering the aforementioned cans that now reads 'Cafe Cuba'. Using pick-up trucks, Cuba is being distributed on the streets with a sleight of hand. The rebels are then seen hacking a cola vending machine and stashing Cuba in it. Just then, a law-enforcement authority spots the rebels but they manage to escape, but not before tossing one of the cans to the panting officer. The comrades then supply an underground party with a stash of Cuba and every common sight of a cult rebellion is being seen on screen. The youth is rebelling with a rush to its head, and in an ultimate sign of defiance, the cola truck is broken into, repainted and used as a party destination. In the end, the rebels manage to take over a cola giant’s building and override its neon sign with ‘Tasted Cuba?’