THE COFFEE REVOLUTION

TitleTHE COFFEE REVOLUTION
BrandPARLE AGRO
Product / ServiceCAFE CUBA
CategoryA02. Drinks - Alcoholic & Non-Alcoholic
EntrantCREATIVELAND ASIA Mumbai , INDIA
Entrant Company CREATIVELAND ASIA Mumbai, INDIA
Advertising Agency CREATIVELAND ASIA Mumbai, INDIA
Production Company FLYING PIGS PRODUCTION Mumbai, INDIA

Credits

Name Company Position
Sajan Raj Kurup Creativeland Asia Creative Chairman
Anu Joseph Creativeland Asia Executive Creative Director
Sanket Avlani Creativeland Asia Creative Director
Sajan Raj Kurup Creativeland Asia Copywriter
Sanket Avlani Creativeland Asia Art Director
Bharat Sikka Flying Pigs Director
Jay Gala Creativeland Asia Creative Operations Director
Sejal Shrotri Creativeland Asia Young Creative Partner Operations

Brief Explanation

The film opens to a huge cola truck whizzing by. Nearby, in an abandoned warehouse, a man sits doing research. He prints out an image of a star and hands it over to another. We then see him along with others brewing a fizzy concoction in a lab. One of the men is busy giving finishing touches to a distinctive star that's being painted on a can. We then see these guys stealthily walking door to door, delivering the aforementioned cans that now reads 'Cafe Cuba'. Using pick-up trucks, Cuba is being distributed on the streets with a sleight of hand. The rebels are then seen hacking a cola vending machine and stashing Cuba in it. Just then, a law-enforcement authority spots the rebels but they manage to escape, but not before tossing one of the cans to the panting officer. The comrades then supply an underground party with a stash of Cuba and every common sight of a cult rebellion is being seen on screen. The youth is rebelling with a rush to its head, and in an ultimate sign of defiance, the cola truck is broken into, repainted and used as a party destination. In the end, the rebels manage to take over a cola giant’s building and override its neon sign with ‘Tasted Cuba?’