| Title | INSECURITIES |
| Brand | BIOFEMME INC. KLINDEX |
| Product / Service | BIOFEMME INC. KLINDEX |
| Category | B02. Other Screens |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Entrant Company | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Advertising Agency | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Production Company | PRODUCTION VILLAGE Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Melvin M. Mangada | TBWA/SANTIAGO MANGADA PUNO | Chief Creative Officer |
| Joey David Tiempo | TBWA/SANTIAGO MANGADA PUNO | Creative Director |
| Joey David Tiempo | TBWA/SANTIAGO MANGADA PUNO | Copywriter |
| Nick Nakpil | TBWA/Santiago Mangada Puno | Copywriter |
| Cj De Silva | TBWA/SANTIAGO MANGADA PUNO | Art Director |
| Marishka David | TBWA/SANTIAGO MANGADA PUNO | Business Unit Director |
| Pauline Diola | TBWA/SANTIAGO MANGADA PUNO | Account Executive |
| Dwight Santos | TBWA/SANTIAGO MANGADA PUNO | Agency Producer |
| Sunny Lucero | TBWA/SANTIAGO MANGADA PUNO | Agency Producer |
| Francis Bagnes | TBWA/SANTIAGO MANGADA PUNO | Agency Producer |
| Jason Tan | Freelance | Director |
INTIMATE TALK Klindex, an antibacterial treatment against bacterial vaginosis is a brand that encourages women to speak up so they can get treated for BV. However, prescriptions for the brand have been on a decline because it isn’t the top of mind choice with doctors prescribing the generic, cheaper alternative. The goal was to position Klindex as the top of mind brand by disrupting a medium which is usually taken for granted: the E-detailing kit. Using the E-detailing kit — and a single, simple but striking visual we delivered the message in a way they won’t forget: sideways lips that subtly appeared to be a talking vagina. We engaged the doctors in an honest, intimate conversation, in the same way we wanted them to to talk to their patients about bacterial vaginosis.