Title | I TOUCH MYSELF PROJECT |
Brand | CANCER COUNCIL |
Product / Service | BREAST CANCER PREVENTION |
Category | A16. Public Service Messages and Charities |
Entrant | JWT Sydney, AUSTRALIA |
Entrant Company | JWT Sydney, AUSTRALIA |
Advertising Agency | JWT Sydney, AUSTRALIA |
Production Company | COLLIDER Sydney, AUSTRALIA |
Production Company 2 | STUDIOS 301 Sydney, AUSTRALIA |
Production Company 3 | SOAP CREATIVE Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Simon Langley | JWT | Executive Creative Director |
Mark Harricks | JWT | Executive Creative Director |
Jenny Willits | JWT | General Manager |
Vicky Ryan | JWT | Agency Producer |
Alexandra Antoniou | JWT | Senior Art Director |
Sylvianne Heim | JWT | Senior Writer |
Sinead Roarty | JWT | Senior Writer |
Paul Everson | JWT | Client Services Director |
Caroline Ludwell | JWT | Account Director |
Monica Tobin | JWT | Account Manager |
Ali Clemesha | JWT | Account Executive |
Angela Morris | JWT | Executive Planning Director |
Trevor Crossman | JWT | Digital Strategy |
Jesse James Mcelroy | JWT | Agency Tv Production |
Tommie Mcsweeney | JWT | Agency Tv Production |
Daniel Askill | Collider | Director |
Lorin Askill | Collider | Director |
Joel Pront | Collider | Director |
Charley Drayton | Soulsponge | Executive Producer |
Chrissy Amphlett | Divinyls | Music |
Chrissy Amphlett was an influential Australian artist who passed away after fighting breast cancer on 21 April 2013. ‘I Touch Myself’ was the Divinyls’ biggest hit and touched millions of fans around the globe. Released in December 1990, the single was No. 1 on the charts at home and reached the Top 5 in the US. It is a song that celebrates female sexuality like no other. Like Chrissy, it is bold, brave, and brassy. It rocked our world. And when Chrissy developed breast cancer, it was a song she wanted to become an anthem for spreading awareness about the importance of touching ourselves for early detection of the disease. The I Touch Myself Project reinvents her song about female sexuality into an anthem for breast cancer to once again inspire a generation of women to touch themselves. Working with prominent and influential Australians from all walks of life, the #itouchmyselfproject was launched in the lead up to the anniversary of Chrissy’s death and has grown to become an iconic breast cancer anthem for the Cancer Council.