I TOUCH MYSELF PROJECT

Silver Spike
TitleI TOUCH MYSELF PROJECT
ClientCANCER COUNCIL
Product / ServiceBREAST CANCER PREVENTION
CategoryA16. Public Service Messages and Charities
EntrantJWT Sydney, AUSTRALIA
Entrant Company JWT Sydney, AUSTRALIA
Advertising Agency JWT Sydney, AUSTRALIA
Production Company COLLIDER Sydney, AUSTRALIA
Production Company 2 STUDIOS 301 Sydney, AUSTRALIA
Production Company 3 SOAP CREATIVE Sydney, AUSTRALIA

Brief Explanation

Chrissy Amphlett was an influential Australian artist who passed away after fighting breast cancer on 21 April 2013. ‘I Touch Myself’ was the Divinyls’ biggest hit and touched millions of fans around the globe. Released in December 1990, the single was No. 1 on the charts at home and reached the Top 5 in the US. It is a song that celebrates female sexuality like no other. Like Chrissy, it is bold, brave, and brassy. It rocked our world. And when Chrissy developed breast cancer, it was a song she wanted to become an anthem for spreading awareness about the importance of touching ourselves for early detection of the disease. The I Touch Myself Project reinvents her song about female sexuality into an anthem for breast cancer to once again inspire a generation of women to touch themselves. Working with prominent and influential Australians from all walks of life, the #itouchmyselfproject was launched in the lead up to the anniversary of Chrissy’s death and has grown to become an iconic breast cancer anthem for the Cancer Council.

Credits

Name Company Position
Simon Langley JWT Executive Creative Director
Mark Harricks JWT Executive Creative Director
Jenny Willits JWT General Manager
Vicky Ryan JWT Agency Producer
Alexandra Antoniou JWT Senior Art Director
Sylvianne Heim JWT Senior Writer
Sinead Roarty JWT Senior Writer
Paul Everson JWT Client Services Director
Caroline Ludwell JWT Account Director
Monica Tobin JWT Account Manager
Ali Clemesha JWT Account Executive
Angela Morris JWT Executive Planning Director
Trevor Crossman JWT Digital Strategy
Jesse James Mcelroy JWT Agency Tv Production
Tommie Mcsweeney JWT Agency Tv Production
Daniel Askill Collider Director
Lorin Askill Collider Director
Joel Pront Collider Director
Charley Drayton Soulsponge Executive Producer
Chrissy Amphlett Divinyls Music