SILENT WORLD

TitleSILENT WORLD
BrandCCTV
Product / ServiceCHARITY
CategoryA16. Public Service Messages and Charities
EntrantSAATCHI & SAATCHI CHINA Shanghai, CHINA
Entrant Company SAATCHI & SAATCHI CHINA Shanghai, CHINA
Advertising Agency SAATCHI & SAATCHI CHINA Shanghai, CHINA
Production Company FRESH DAY PICTURES Shanghai, CHINA

Credits

Name Company Position
Fan Ng Saatchi/Saatchi Shanghai Chief Creative Officer
Elaine Young Saatchi/Saatchi Shanghai Group Creative Director
Guojing Yang Saatchi/Saatchi Shanghai Creative Director
Elaine Young/Cecily Yao Saatchi/Saatchi Shanghai Copywriter
Fan Ng/Elaine Young/Guojing Yang/Zaren Zhu Saatchi/Saatchi Shanghai Art Director
Ran Yin Saatchi/Saatchi Shanghai Head Of Tv Production

Brief Explanation

There are nearly 20 million deaf-mutes in China. They live in silence, and even their own parents have difficulties in communicating with them. But they are also able to speak through professional training. We aim to touch people’s heart by acting a true story between father and son which happened in a normal deaf family, and try to encourage their parents not to lose hope on them and to give them training as soon as possible. We also hope the healthy people to get more care and understanding through the PSA. We put the ad on famous video websites and SNS to get them shared. It reached more than a 10k of reposts and comments, caught people’s attention to the group and spread the truth that deaf-mutes are able to speak through training.