Title | FIND THE MAGIC |
Brand | OPPO |
Product / Service | FIND 7 |
Category | B01. Internet Film |
Entrant | BBDO CHINA Shanghai, CHINA |
Entrant Company | BBDO CHINA Shanghai, CHINA |
Advertising Agency | BBDO CHINA Shanghai, CHINA |
Production Company | SHANGHAI RED HORSE FILM PRODUCTION, CHINA |
Name | Company | Position |
---|---|---|
Waifoong Leong | BBDO China | Executive Creative Director Of Greater China |
Frank Zhao | BBDO China | Group Creative Head |
Ben Guo | BBDO China | Associate Creative Director |
Army Xie | BBDO China | Creative Group Head |
Amy Zhang | BBDO China | Copywriter |
Grace Yu | BBDO China | Executive Producer |
Fiwo Fei | BBDO China | Tv Producer |
Summer Zhang | BBDO China | Group Account Director |
Jayci Yang | BBDO China | Account Manager |
'Find 7' the first 4G mobile phone, and also the most sophisticated flagship model produced by China's second biggest mobile brand, OPPO, was launched March 2014. Just like the name of the series, the OPPO 'Find' series has always regarded 'The Spirit of Exploration' as the brand's core philosophy. In order to promote this brand new mobile phone, and at the same time infuse the spirit of 'Find', we created a 5 minute film titled 'Find the Magic', a storyline that combines time travel, magic, modern science and technology, together with the notion of inner self exploration. A story that unfolds a plot that plays the mind game of 'Find' with the audience.