| Title | TRANSFORMATION DAY - THE ASUS TRANSFORMER BOOK TRIO |
| Brand | ASUS |
| Product / Service | ASUS TRANSFORMER BOOK TRIO |
| Category | B01. Internet Film |
| Entrant | BATES CHI & PARTNERS Singapore, SINGAPORE |
| Entrant Company | BATES CHI & PARTNERS Singapore, SINGAPORE |
| Advertising Agency | BATES CHI & PARTNERS Singapore, SINGAPORE |
| Production Company | BLINK PRODUCTIONS London, UNITED KINGDOM |
| Name | Company | Position |
|---|---|---|
| Leo Poloniecki | Bates CHI/Partners/Singapore | Head Of Copy |
| Mark Cleary | Bates CHI/Partners/Singapore | Head Of Art |
| Stuart Mills | Bates CHI/Partners/Singapore | Executive Creative Director |
| James Brook/Partridge | Redworks Singapore | Executive Producer |
| Joby Jose | Bates CHI/Partners/Singapore | Account Director |
On a young man's first day in a new job, he discovers that the laptop he's been provided with has a removable screen - making it a laptop and tablet in one. Perfect for work and play. Every time he detaches and reattaches the device, his environment changes to reflect the myriad possibilities of the product.