RECOGNITION

Short List
TitleRECOGNITION
ClientFAR EASTONE
Product/ServiceFAR EASTONE
CategoryA14. Commercial Public Services
2 of 2 Campaign
EntrantOGILVY & MATHER Taipei, CHINESE TAIPEI
Entrant Company OGILVY & MATHER Taipei, CHINESE TAIPEI
Advertising Agency OGILVY & MATHER Taipei, CHINESE TAIPEI
Production Company BOKU FILM Taipei, CHINESE TAIPEI

Brief Explanation

Asians are very reserved in expressing love verbally, even to their family. We wanted to get Taiwanese to say their love out loud to their loved ones. To achieve that, we conducted one social experiment and documented real people overcoming this barrier to say love out loud to a family member. The simple words of love said over the phone removed all doubts and confirmed their love for each other that was never spoken of.

Credits

Name Company Position
Jennifer Hu Ogilvy/Mather Advertising Executive Creative Director
Jacky Chen Ogilvy/Mather Advertising Creative Director
Ken Chang Ogilvy/Mather Advertising Art Director
Zeke Chen Ogilvy/Mather Advertising Copywriter
Rinee Wang Ogilvy/Mather Advertising Business Director
Yunyin Sim Ogilvy/Mather Advertising Account Director
Brenda Chen Ogilvy/Mather Advertising Account Manager
Jude Chu Ogilvy/Mather Advertising Account Executive
Claire Cheng Ogilvy/Mather Advertisng Agency Producer
Cara Liang Ogilvy & Mather Advertising Account Executive