| Title | MISTAKE |
| Brand | FAR EASTONE |
| Product / Service | FAR EASTONE |
| Category | A14. Commercial Public Services |
| 1 of 2 Campaign | |
| Entrant | OGILVY & MATHER Taipei, CHINESE TAIPEI |
| Entrant Company | OGILVY & MATHER Taipei, CHINESE TAIPEI |
| Advertising Agency | OGILVY & MATHER Taipei, CHINESE TAIPEI |
| Production Company | BOKU FILM Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Jennifer Hu | Ogilvy/Mather Advertising | Executive Creative Director |
| Jacky Chen | Ogilvy/Mather Advertising | Creative Director |
| Ken Chang | Ogilvy/Mather Advertising | Art Director |
| Zeke Chen | Ogilvy/Mather Advertising | Copywriter |
| Rinee Wang | Ogilvy/Mather Advertising | Business Director |
| Yunyin Sim | Ogilvy/Mather Advertising | Account Director |
| Brenda Chen | Ogilvy/Mather Advertising | Account Manager |
| Jude Chu | Ogilvy/Mather Advertising | Account Executive |
| Claire Cheng | Ogilvy/Mather Advertisng | Agency Producer |
| Cara Liang | Ogilvy & Mather Advertising | Account Executive |
Asians are very reserved in expressing love verbally, even to their family. We wanted to get Taiwanese to say their love out loud to their loved ones. To achieve that, we conducted one social experiment and documented real people overcoming this barrier to say love out loud to a family member. The simple words of love said over the phone removed all doubts and confirmed their love for each other that was never spoken of.