| Title | THE ENCOUNTER |
| Brand | 7-ELEVEN |
| Product / Service | 7-MOBILE |
| Category | A14. Commercial Public Services |
| Entrant | OGILVY & MATHER Taipei, CHINESE TAIPEI |
| Entrant Company | OGILVY & MATHER Taipei, CHINESE TAIPEI |
| Advertising Agency | OGILVY & MATHER Taipei, CHINESE TAIPEI |
| Production Company | SPRING FILMS Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Jennife Hu | Ogilvy&Mather Advertising | Executive Creative Director |
| Alvin Chen | Ogilvy&Mather Advertising | Associate Creative Director |
| Sophie Lin | Ogilvy&Mather Advertising | Copywriter |
| Sam Huang | Ogilvy&Mather Advertising | Art Director |
| Sk Liu | Ogilvy&Mather Advertising | Agency Producer |
| Where Wu | Ogilvy&Mather Advertising | Account Director |
| James Han | Ogilvy&Mather Advertising | Account Manager |
Nowadays, when college students encounter anything unbelievable, by instinct, they'll post it on Facebook to share it. Therefore, it's effective to point out how painful it could be to not have internet access. Through a college kid's summer outing to point out that when you can't go online and share your amazing encounter with friends, even a Kappa can't stand it. Thank god you have 7-Mobile.