| Title | SADAKO |
| Brand | PXMART |
| Product / Service | PXMART |
| Category | A09. Retail stores, restaurants & fast food outlets |
| Entrant | OGILVY & MATHER Taipei, CHINESE TAIPEI |
| Entrant Company | OGILVY & MATHER Taipei, CHINESE TAIPEI |
| Advertising Agency | OGILVY & MATHER Taipei, CHINESE TAIPEI |
| Production Company | BLUE MOON FILMS Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Jennifer Hu | Ogilvy/Mather Advertising | Executive Creative Director |
| Giant Kung | Ogilvy/Mather Advertising | Group Creative Director |
| Matt Wu | Ogilvy/Mather Advertising | Art Director |
| Marvin Liu | Ogilvy/Mather Advertising | Art Director |
| Lisa Hsu | Ogilvy/Mather Advertising | Copywriter |
| Claire Cheng | Ogilvy/Mather Advertisng | Agency Producer |
| Jack Chao | Ogilvy/Mather Advertising | Account Director |
| Uj Huang | Ogilvy/Mather Advertisng | Account Manager |
| Nadia Lin | Ogilvy/Mather Advertising | Account Executive |
PXMART ENCOURAGES PEOPLE DO NOT BE AFRAID OF GHOSTS DURING THE GHOST FESTIVAL, BUT INSTEAD, PREPARE OFFERINGS WITH GOOD INTENTION, THEN THOSE HOMELESS SPIRITS WILL DEFINITELY FEEL OUR SINCERITY. WE CHOSE SADAKO TO SYMBOLIZE JAPANESE HOMELESS SPIRIT AND DISPLAY HOW SHE WAS TREATED WITH KIND HOSPITALITY. WE COULD TELL HOW TOUCHED SHE WAS BY HER REACTION.