| Title | WATER |
| Brand | MERCEDES-BENZ SINGAPORE |
| Product / Service | MERCEDES-BENZ C-CLASS |
| Category | B01. Internet Film |
| Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Entrant Company | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Advertising Agency | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Production Company | PLAY FILMS Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Ronald Ng | BBDO Proximity Singapore | Chief Creative Officer |
| Primus Nair | BBDO Singapore | Executive Creative Director |
| Wai Khuen Yee | BBDO Singapore | Creative Director |
| Shum Qi Hao | BBDO Singapore | Art Director |
| Firrdaus Yusoff | BBDO Singapore | Copywriter |
| David Tay | BBDO Singapore | Group Business Director |
| Joleen Seet | BBDO Singapore | Senior Account Manager |
| Grace Aik | BBDO Singapore | Account Executive |
| Lucy Hurst | BBDO Singapore | Planner |
| Ann May Chua | BBDO Singapore | Producer |
Like the science that shaped it, the innovations in the new Mercedes-Benz C-Class is amazing. So when we wanted to explain its key features, we turned, once again, to science. One of which is its ESP Dynamic cornering assist, a feature which ensures superior control even when negotiating bends. So to demonstrate this, we used the parable of an experiment involving sound and water. Using sine wave vibrating water from a garden hose, we could get the effect of water ‘bending’ — reinforcing the notion that you could have control even at bends.