| Title | GESTURES |
| Brand | MERCEDES-BENZ SINGAPORE |
| Product / Service | MERCEDES-BENZ C-CLASS |
| Category | B01. Internet Film |
| Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Entrant Company | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Advertising Agency | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Production Company | PLAY FILMS Singapore, SINGAPORE |
| Production Company 2 | SONG ZU SINGAPORE Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Ronald Ng | BBDO Proximity Singapore | Chief Creative Officer |
| Primus Nair | BBDO Singapore | Executive Creative Director |
| Wai Khuen Yee | BBDO Singapore | Creative Director |
| Shum Qi Hao | BBDO Singapore | Art Director |
| Firrdaus Yusoff | BBDO Singapore | Copywriter |
| David Tay | BBDO Singapore | Group Business Director |
| Joleen Seet | BBDO Singapore | Senior Account Manager |
| Grace Aik | BBDO Singapore | Account Executive |
| Lucy Hurst | BBDO Singapore | Planner |
| Ann May Chua | BBDO Singapore | Producer |
Like the science that shaped it, the innovations in the new Mercedes-Benz C-Class is amazing. So when we wanted to explain its key features, we turned, once again, to science. One of which is its gesture-based infotainment system, which lets drivers control the audio system with just the tip of their fingers. So to demonstrate this, we used the parable of an experiment involving the mysterious theremin. An electronic device which produces an ethereal sound, just simply with your gestures.