| Title | #THEWORLDS1STCROWDSOURCED3DPRINTEDQRCODELIVESTREAMEDVIAGOPROTOSMARTPHONEDRONEDEL |
| Brand | ADMA |
| Product / Service | CREATIVE FUEL |
| Category | B01. Internet Film |
| Entrant | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
| Entrant Company | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
| Advertising Agency | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
| Production Company | PLAZA FILMS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Alex Wadelton | Cummins/Partners | Creative Viceroy Specialising In Writing Leading Edge Marketing Communications/Writer |
| Connor Beaver | Cummins/Partners | Directions In Art/Art Director |
| Jim Ingram | Cummins/Partners | Executive Creative Director |
| Ben Couzens | Cummins/Partners | Executive Creative Director |
| Jess Thompson | Cummins/Partners | Agency Executive Producer |
| Emma Wynne | Cummins/Partners | Account Manager |
| Paul Middleditch | Plaza Films | Director |
| Peter Masterton | Plaza Films | Producer |
| Ian Lyons | Freelance | Consultant Digital Director/Freelance Drone Enthusiast |
| Dave Whittaker | The Editors | Editor |
| Matt Thompson | Risk Sound | Sound Engineer |
| Adele Whineray | Cummins/Partners | Production Co/Ordinator |
| Sean Cummins | Cummins/Partners | Ceo |
| Chris Jeffares | Cummins/Partners | Managing Director |
| Ben Epstein | Cummins/Partners | Account Director |
| Daniel Ardilley | Plaza Films | Dop Sydney) |
| Graeme Phillips | Cummins/Partners | Dop Melbourne) |
| Christine Trodd | Colourist | The Editors |
| Nicoletta Rousianos | Post Producer | The Editors |
In a world first innovation using the most cutting edge technology in the world, we shifted the paradigm of what constitutes creativity in a campaign for the inaugural Creative Fuel Conference. The World’s First Crowd Sourced 3D Printed QR Code, Live Streamed Via Go Pro To A Smart Phone Or Tablet Device, Drone Delivery Ticket System Project allows the creative community of Australia to engage with technology in an immersive, tangible manner through first person human-to-drone interaction. To create this bespoke innovation for Creative Fuel, the creative team spent many minutes looking at award winning case studies on youtube. Through weeks of intensive R&D, The World’s First Crowd Sourced 3D Printed QR Code, Live Streamed Via Go Pro To A Smart Phone Or Tablet Device, Drone Delivery Ticket System Project was refined. As this was happening, more time was spent crafting the case study video than doing the idea. It was beta-tested by some of the heaviest hitters in the Australian creative industry. Luminaries such as Ben Coulson, Ant Keogh, Steve Back and Grant Rutherford were impressed into gasps of speechlessness after first providing an interesting sound-bite for the case study. Punters could get involved too by simply hashtagging: #TheWorlds1stCrowdSourced3DPrintedQRCodeLiveStreamedViaGoProToSmartPhoneDroneDeliveryTicketSystemProject.