HOW WE ROLL

Short List
TitleHOW WE ROLL
ClientASAHI PREMIUM BEVERAGES
Product/ServiceWOODSTOCK BOURBON
CategoryA02. Drinks - Alcoholic & Non-Alcoholic
EntrantCUMMINS & PARTNERS Melbourne, AUSTRALIA
Entrant Company CUMMINS & PARTNERS Melbourne, AUSTRALIA
Advertising Agency CUMMINS & PARTNERS Melbourne, AUSTRALIA
Production Company GUILTY CONTENT Melbourne, AUSTRALIA

Brief Explanation

This campaign centres on a product truth: in Woodstock, the distillers found that the more they turn the barrels, the better the bourbon tastes. Shot on location in the small town of Woodstock, Kentucky, this is the story of how the townsfolk take their craft very seriously. So much so, they travel by barrel.

Credits

Name Company Position
Aaron Lipson Cummins/Partners Art Director
Chris Ellis Cummins/Partners Copywriter
Sean Cummins Cummins/Partners Chief Executive Officer
Jason Ross Cummins/Partners Executive Creative Director
Chris Jeffares Cummins/Partners Managing Director
Hayden Isaacs Cummins/Partners Group Account Director
Damiano Dipietro Cummins/Partners Account Director
Jessica Chamberlain Cummins/Partners Account Manager
Kirsty Muddle Cummins/Partners Chief Media Officer
Tom Johnson Cummins/Partners Media Manager
Susannah George Cummins/Partners Agency Producer
Tony Rogers Guilty Director
Jason Byrne Guilty Executive Producer
Paul Le Couteur Flagstaff Sound Engineer
Shelly Farthing/Dawe Shelly Farthing/Dawe Director Of Photography
Kelly Jones Asahi Premium Beverages Brand Manager
Kate Dowd Asahi Premium Beverages General Manager
Tim Parrington The Butchery Editor
Vincent Taylor The Refinery Grade
Eugene Richards The Butchery Online Editor