| Title | HOW WE ROLL |
| Brand | ASAHI PREMIUM BEVERAGES |
| Product / Service | WOODSTOCK BOURBON |
| Category | A02. Drinks - Alcoholic & Non-Alcoholic |
| Entrant | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
| Entrant Company | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
| Advertising Agency | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
| Production Company | GUILTY CONTENT Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Aaron Lipson | Cummins/Partners | Art Director |
| Chris Ellis | Cummins/Partners | Copywriter |
| Sean Cummins | Cummins/Partners | Chief Executive Officer |
| Jason Ross | Cummins/Partners | Executive Creative Director |
| Chris Jeffares | Cummins/Partners | Managing Director |
| Hayden Isaacs | Cummins/Partners | Group Account Director |
| Damiano Dipietro | Cummins/Partners | Account Director |
| Jessica Chamberlain | Cummins/Partners | Account Manager |
| Kirsty Muddle | Cummins/Partners | Chief Media Officer |
| Tom Johnson | Cummins/Partners | Media Manager |
| Susannah George | Cummins/Partners | Agency Producer |
| Tony Rogers | Guilty | Director |
| Jason Byrne | Guilty | Executive Producer |
| Paul Le Couteur | Flagstaff | Sound Engineer |
| Shelly Farthing/Dawe | Shelly Farthing/Dawe | Director Of Photography |
| Kelly Jones | Asahi Premium Beverages | Brand Manager |
| Kate Dowd | Asahi Premium Beverages | General Manager |
| Tim Parrington | The Butchery | Editor |
| Vincent Taylor | The Refinery | Grade |
| Eugene Richards | The Butchery | Online Editor |
This campaign centres on a product truth: in Woodstock, the distillers found that the more they turn the barrels, the better the bourbon tastes. Shot on location in the small town of Woodstock, Kentucky, this is the story of how the townsfolk take their craft very seriously. So much so, they travel by barrel.