| Title | BE ASSURED |
| Brand | GITI |
| Product / Service | TYER |
| Category | A08. Cars & Automotive Services |
| Entrant | OGILVY & MATHER ADVERTISING Shanghai, CHINA |
| Entrant Company | OGILVY & MATHER ADVERTISING Shanghai, CHINA |
| Advertising Agency | OGILVY & MATHER ADVERTISING Shanghai, CHINA |
| Media Agency | MINDSHARE CHINA Shanghai, CHINA |
| Production Company | FILMMATE Los Angeles, USA |
| Name | Company | Position |
|---|---|---|
| Graham Fink | Ogilvy/Mather Shanghai | Cco |
| Francis Wee | Ogilvy/Mather Shanghai | Ecd |
| Thomas Zhu | Ogilvy/Mather Shanghai | Gcd |
| Bamboo Zhuang | Ogilvy/Mather Shanghai | Cd |
| Phoebe Liao | Ogilvy/Mather Shanghai | Art Director |
| Jack Xuan | Ogilvy/Mather Shanghai | Art Director |
| Kiddy Wang | Ogilvy/Mather Shanghai | Copywriter |
| Anthony Lee | Ogilvy/Mather Shanghai | Producer |
| Chris Lu | Ogilvy/Mather Shanghai | Producer |
| Alexander A. Paul | Director | |
| Victor Hou | Ogilvy/Mather Shanghai | Account Director |
| Claire Yang | Ogilvy/Mather Shanghai | Account |
| Jo Liu | Ogilvy/Mather Shanghai | Account |
We created a demonstration to prove that the GITI tires were worthy of people’s trust. . We placed 50 of GITI’s own executives around a tarmac where professional drivers were challenged to drive at high speed, performing precision slides and parking maneuvers with only inches of safety margin. We filmed all the action, creating an exciting piece of dramatic content that was undoubtedly real.