| Title | MAN |
| Brand | KIMBERLY-CLARK |
| Product / Service | KOTEX SANITARY NAPKINS |
| Category | A05. Cosmetics, beauty, toiletries and pharmacy |
| Entrant | OGILVY & MATHER ADVERTISING Shanghai, CHINA |
| Entrant Company | OGILVY & MATHER ADVERTISING Shanghai, CHINA |
| Advertising Agency | OGILVY & MATHER ADVERTISING Shanghai, CHINA |
| Media Agency | MINDSHARE CHINA Shanghai, CHINA |
| Production Company | SHINEWORKS Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Graham Fink | Ogilvy/Mather Shanghai | Cco |
| Thomas Zhu | Ogilvy/Mather Shanghai | Head Of Copy |
| Bamboo Zhuang | Ogilvy/Mather Shanghai | Creative Director |
| Yaya Wu | Ogilvy/Mather Shanghai | Art Director |
| Yorke Zhang | Ogilvy/Mather Shanghai | Art Director |
| Kiddy Wang | Ogilvy/Mather Shanghai | Copywriter |
| Franie Zhang | Ogilvy/Mather Shanghai | Brand Director |
| Angel Chen | Ogilvy/Mather Shanghai | Group Account Director |
| Jadie Gu | Ogilvy/Mather Shanghai | Associated Account Director |
| Scarlett Wang | Ogilvy/Mather Shanghai | Account Executive |
| Dragon Wu | Ogilvy/Mather Shanghai | Producer |
| Yuxin Wang | Shineworks | Director |
| Koko Huang | Shineworks | Producer |
| Rigo Zhang | Shineworks | Producer |
The video shows a prince charming who has all perfect characteristics in woman’s dream. Then we tell woman that it is so hard to find such a tender and reliable man like this, But it is not hard to find a sanitary napkin like this. We linked the advantages of sanitary napkins with the advantages of perfect men. Translation of final section: Worry free protection that pleases the senses