| Title | POWER OF OPTICS |
| Brand | KDDI CORPORATION |
| Product / Service | AU HIKARI |
| Category | B01. Internet Film |
| Entrant | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Entrant Company | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Ichiro Kinoshita | DENTSU INC. | Executive Creative Director |
| Junichi Harima | DENTSU INC. | Creative Director |
| Yoshikazu Nagashima | DENTSU INC. | Planner/Copywriter |
| Ryu Tamogami | DENTSU INC. | Planner/Copywriter |
| Jyunya Tanimoto | DENTSU INC. | Planner/Copywriter |
| Tomoki Kobori | DENTSU INC. | Planner/Copywriter |
| Tetsunori Kakizaki | DENTSU INC. | Chief Producer |
| Kenta Matsukuma | DENTSU CREATIVE FORCE INC. | Cost Producer |
| Teppei Wakayamagi | DENTSU INC. | Account Executive |
| Takayuki Iwabashi | DENTSU INC. | Account Executive |
| Tomoki Ikushima | DENTSU INC. | Account Executive |
| Masao Ohde | Tohokushinsha Film Corporation | Producer |
| Yu Date | Tohokushinsha Film Corporation | Producer |
| Yusuke Natsuka | Tohokushinsha Film Corporation | Production Manager |
| Tatsuyuki Kobayashi | TRAVOLTA | Director |
| Hiroki Shioya | Freelance | Director Of Photography |
| Masachio Nishida | Freelance | Gaffer |
| Ryu Katou | TRAVOLTA | Production Designer |
| Keiichi Nishioka | LOCUST | Special Effect |
| Hiromine Tanaka | Onpa | Sound Design |
This is a biral movie that aims to spread out the recognition of "au Hikari". We created "Rube Goldberg machine, moves with the power of optics" in order to make audience to feel, "the power of light is great". Not using the phisical position or electrical energy, we designed this to move forward by creating its own way with optical power of light, such as burning a paper, exploding a baloon, firing with matches, melt an ice, etc.