BLIND TASTE TV

Short List
TitleBLIND TASTE TV
ClientTHAILAND ASSOCIATION OF THE BLIND
Product/ServiceTHAIRATH TV
CategoryA11. Publications & Media
EntrantBBDO PROXIMITY THAILAND Bangkok, THAILAND
Entrant Company BBDO PROXIMITY THAILAND Bangkok, THAILAND
Advertising Agency BBDO PROXIMITY THAILAND Bangkok, THAILAND
Production Company LONGDO PRODUCTION Bangkok, THAILAND

Brief Explanation

IN THAILAND, BLIND PEOPLE ARE OFTEN PERCEIVED TO BE INFERIOR. THEIR MAIN JOB IS SELLING LOTTO, BEGGAR, PLAYING MUSIC WITH OPEN HAT. BUT WE KNOW THEY ARE BETTER THAN THAT. IT'S ONE OF THE MAIN PROBLEM IN OUR SOCIETY. PEOPLE IGNORE THEM. HOW TO MAKE THEIR LIVE BETTER? "LOSING ONE SENSE ENHANCES THE OTHERS" TOGETHER WITH THAIRATH (THE BIGGEST NEWSPAPER AND CABLE CHANNEL IN THAILAND) AND THAILAND ASSOCIATION FOR THE BLIND, WE CREATED "BLIND TASTE". THE WOLRD FIRST FOOD CRITIC SHOW THAT USE A VISUALLY IMPAIRED TO BE A HOSTED. AFTER LAUNCHING 3 TAPES, NOW WE HAVE 3 HOSTED SHOW, ALL VISUALLY IMPAIRED, WE GET ALL POSITIVE FEEDBACK FROM EVERY REVIEW. OUR HOSTED ARE GETTING FAMOUS LIKE (THAI GORDON RAMSEY). THE CHANNEL SIGN A NEW CONTACT COVER THE NEXT SEASON. VISUALLY IMPAIRED GOT A NEW JOB THAT THEY SHOULD BE PROUD. EVERYBODY LOVES IT. THEY TRY TO EAT WITHOUT SEEING THE FOOD.

Credits

Name Company Position
Suthisak Sucharittanonta BBDO Proximity Thailand Chief Creative Officer
Suthisak Sucharittanonta BBDO Proximity Thailand Executive Creative Director
Chalit Manuyakorn BBDO Proximity Thailand Creative Director
Choojai Ka Kalayanamitr Choojai Ka Kalayanamitr Creative Director
Chalit Manuyakorn BBDO Proximity Thailand Creative Director
Suthisak Sucharittanonta BBDO Proximity Thailand Copywriter
Chalit Manuyakorn BBDO Proximity Thailand Copywriter
Thasorn Boonyanate BBDO Proximity Thailand Copywriter
Apichai Inthutsingh BBDO Proximity Thailand Asso. Creative Director
Rook Floro BBDO Proximity Thailand Art Director
Tiabtawan Limjittrakorn BBDO Proximity Thailand Art Director
Natira Wongpaitoon BBDO Proximity Thailand Graphic Designer
Taksina Vasaruchapong BBDO Proximity Thailand Account Director
Sorasart Wisetsin Longdo Production Director
Udomsak Lekkrajang Longdo Production Director Of Photography
Kratae/Ple TV Show/Production Executive Producer
Bob Eye View Bob Eye View Photographer
Nanthana Kumpiranont BBDO Proximity Thailand Agency Producer
Suthisak Sucharittanonta BBDO Proximity Thailand Art Director