Title | SAVE RETIREMENT |
Brand | NATIONAL AUSTRALIA BANK |
Product / Service | MLC SUPERANNUATION |
Category | A12. Financial Products & Services |
Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Entrant Company | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Media Agency | MINDSHARE Sydney, AUSTRALIA |
Production Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
James Mcgrath | Clemenger BBDO Melbourne | Creative Chairman |
Ant Keogh | Clemenger BBDO Melbourne | Executive Creative Director |
Jim Ingram | Clemenger BBDO Melbourne | Creative Director |
Ben Couzens | Clemenger BBDO Melbourne | Creative Director |
Luke Thompson | Clemenger BBDO Melbourne | Senior Creative |
Clark Edwards | Clemenger BBDO Melbourne | Senior Creative |
Andrew Drouglas | Clemenger BBDO Melbourne | Group Account Director |
Kyle Abshoff | Clemenger BBDO Melbourne | Account Director |
Sonia Von Bibra | Clemenger BBDO Melbourne | Executive Director |
Matthew Kingston | Clemenger BBDO Melbourne | Planner |
Michael Ritchie | Revolver | Executive Producer And Managing Director |
Pip Smart | Revolver | Executive Producer |
Steve Rogers | Revolver | Director |
Alexandre De Franceschi | Revolver | Editor |
Peter James | Revolver | Cinematographer |
Paul Le Couteur | Flagstaff Studios | Sound Designer |
Karl Richter | Level Two Music | Music Superviser |
Michael Nearhos | National Australia Bank | General Manager/Nab Wealth Marketing |
Faycal Benabdellaziz | National Australia Bank | Head Of Brand/Nab Wealth Marketing |
In this commercial we show a stereotypical, retired couple enjoying a leisurely drive in the mountains. The camera then pulls out to reveal that they're actually part of museum exhibit. An older man and his grandson look on as he explains what retirement used to look like before it became extinct.