SAVE RETIREMENT

TitleSAVE RETIREMENT
BrandNATIONAL AUSTRALIA BANK
Product / ServiceMLC SUPERANNUATION
CategoryA12. Financial Products & Services
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Media Agency MINDSHARE Sydney, AUSTRALIA
Production Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Credits

Name Company Position
James Mcgrath Clemenger BBDO Melbourne Creative Chairman
Ant Keogh Clemenger BBDO Melbourne Executive Creative Director
Jim Ingram Clemenger BBDO Melbourne Creative Director
Ben Couzens Clemenger BBDO Melbourne Creative Director
Luke Thompson Clemenger BBDO Melbourne Senior Creative
Clark Edwards Clemenger BBDO Melbourne Senior Creative
Andrew Drouglas Clemenger BBDO Melbourne Group Account Director
Kyle Abshoff Clemenger BBDO Melbourne Account Director
Sonia Von Bibra Clemenger BBDO Melbourne Executive Director
Matthew Kingston Clemenger BBDO Melbourne Planner
Michael Ritchie Revolver Executive Producer And Managing Director
Pip Smart Revolver Executive Producer
Steve Rogers Revolver Director
Alexandre De Franceschi Revolver Editor
Peter James Revolver Cinematographer
Paul Le Couteur Flagstaff Studios Sound Designer
Karl Richter Level Two Music Music Superviser
Michael Nearhos National Australia Bank General Manager/Nab Wealth Marketing
Faycal Benabdellaziz National Australia Bank Head Of Brand/Nab Wealth Marketing

Brief Explanation

In this commercial we show a stereotypical, retired couple enjoying a leisurely drive in the mountains. The camera then pulls out to reveal that they're actually part of museum exhibit. An older man and his grandson look on as he explains what retirement used to look like before it became extinct.