Title | BUM CRACK |
Brand | PACIFIC BRANDS UNDERWEAR GROUP |
Product / Service | BONDS |
Category | A06. Clothing, Footwear & Accessories |
Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Entrant Company | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Media Agency | MEDIACOM Melbourne, AUSTRALIA |
Production Company | CURIOUS FILM Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
James Mcgrath | Clemenger BBDO Melbourne | Creative Chairman |
Ant Keogh | Clemenger BBDO Melbourne | Executive Creative Director |
Tim Bishop | Clemenger BBDO Melbourne | Art Director |
Alex Metson | Clemenger BBDO Melbourne | Copywriter |
Nic Buckingham | Clemenger BBDO Melbourne | Art Director |
Sonia Von Bibra | Clemenger BBDO Melbourne | Executive Producer |
Pip Heming | Clemenger BBDO Melbourne | Agency Producer Tv |
Simon Lamplough | Clemenger BBDO Melbourne | Client Service Director |
Marnie Mckenzie | Clemenger BBDO Melbourne | Senior Account Director |
Kate Forster | Clemenger BBDO Melbourne | Account Director |
Alex Carroll | Clemenger BBDO Melbourne | Account Executive |
Mike Derepas | Clemenger BBDO Melbourne | Strategic Planner |
Mark Gilbert | Curious Film | Director |
Tim Parrington/Eugene Richards | The Butchery | Editor |
Peter Grasse | Curious Film | Executive Producer |
Kate Menzies | Curious Film | Producer |
Tanya Deans | Pacific Brands Underwear Group | General Manager Marketing |
Emily Small | Pacific Brands Underwear Group | Marketing Manager Bonds |
Guys can be their own worst enemy. In this ad we watch a guy sabotaging his chances with a pretty girl because he hasn't kept his underwear up to date. Leaving us with the simple lesson 'Protect yourself from yourself'.