Title | UPSIDE DOWN DANCING |
Brand | FOSTERS / CARLTON AND UNITED BREWERIES |
Product / Service | CARLTON DRY |
Category | A02. Drinks - Alcoholic & Non-Alcoholic |
Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Entrant Company | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Media Agency | MEDIACOM Melbourne, AUSTRALIA |
Production Company | CURIOUS FILM Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
James Mcgrath | Clemenger BBDO Melbourne | Creative Chairman |
Ant Keogh | Clemenger BBDO Melbourne | Executive Creative Director |
Russel Fox | Clemenger BBDO Melbourne | Senior Creative |
Nic Buckingham | Clemenger BBDO Melbourne | Senior Creative |
Sonia Von Bibra | Clemenger BBDO Melbourne | Executive Director |
Nick Darrigan | Clemenger BBDO Melbourne | Senior Account Manger |
Chris Baker | Clemenger BBDO Melbourne | Account Executive |
Michael Derepas | Clemenger BBDO Melbourne | Planning Director |
Matt Pearce | Clemenger BBDO Melbourne | Strategic Planner |
Taika Waititi | Curious Film | Director |
Dj Stipson | Curious Film | Cinematographer |
Tom Eagles | Curious Film | Editor |
Matt Noonan | Curious Film | Executive Producer |
Karl Richter | Level Two Music | Music Superviser |
Andrew Meldrum | Carlton And United Breweries | General Manager Marketing |
Michael Mckeown | Carlton And United Breweries | Brand Manager |
Robin Elder | Carlton And United Breweries | Marketing Co/Ordinator |
Young men seem to be pretty savvy these days when it comes to advertising and quick to call bullshit on it. Knowing that they don't like a hard sell, the idea was to provide them with something entertaining. These spots demonstrate the spontaneous and inventive activities young blokes get up to while having a couple of beers.