Title	MR SUN - LET THE RUN TELL YOU WHY
Client	NIKE
Product / Service	NIKE RUNNING
Category	A06. Clothing, Footwear & Accessories
Entrant	WIEDEN+KENNEDY SHANGHAI, CHINA
Entrant Company	WIEDEN+KENNEDY SHANGHAI, CHINA
Advertising Agency	WIEDEN+KENNEDY SHANGHAI, CHINA
Production Company	KNUCKLEHEAD London, UNITED KINGDOM

Credits

Name	Company	Position
Michael Simons	Wieden/Kennedy Shanghai	Executive Creative Director
Achilles Li	Wieden/Kennedy Shanghai	Executive Creative Director
Terence Leong	Wieden/Kennedy Shanghai	Creative Director
Azsa West	Wieden/Kennedy Shanghai	Creative Director
Shaun Sundholm	Wieden/Kennedy Shanghai	Art Director
Angie Wong	Wieden/Kennedy Shanghai	Agency Producer
Bernice Wong	Wieden/Kennedy Shanghai	Agency Producer
Yuan Fang	Wieden/Kennedy Shanghai	Agency Producer
Rodion Yudasin	Wieden/Kennedy Shanghai	Planner
Tom Suharto	Wieden/Kennedy Shanghai	Planner
Leon Lin	Wieden/Kennedy Shanghai	Planner
Jessica Price	Wieden/Kennedy Shanghai	Copywriter
Jimmy Chen	Wieden/Kennedy Shanghai	Copywriter
Bryan Tilson	Wieden/Kennedy Shanghai	Business Director
Dino Xu	Wieden/Kennedy Shanghai	Account Director
Chuck Xu	Wieden/Kennedy Shanghai	Account Executive
Mercy Wong	Wieden/Kennedy Shanghai	Project Manager
Jane Zeng	Wieden/Kennedy Shanghai	Project Manager
Jim Zhou	Wieden/Kennedy Shanghai	Account Manager

Brief Explanation

China lacks a running culture. To most people, running was a punishment they experienced when they misbehaved at school. So, non-runners are confused as to why anyone would subject themselves to such a boring, exhausting and purposeless activity. We wanted to inspire people to reconsider running by offering different perspectives on the ‘Why run?’ question using authentic stories from authentic runners. In Mr. Sun, we found an inspirational running rebel and the perfect embodiment of Nike’s Just Do It spirit. Despite being 74 years old, he has not let age define who he is or how he behaves. In China, the elderly are expected to take a back seat in life. However, Mr. Sun is living proof that the athlete spirit has no expiration date. Our film brings the audience into the routine of Mr. Sun who still runs for an hour every day. We follow him as he gets dressed, exits his apartment and runs through the streets of Taiyuan. A super describes how the Chinese government has passed a law forbidding anyone above 65 years old from running in marathons. We then reveal that Mr. Sun has continued to run marathons under other people’s names.