MR SUN - LET THE RUN TELL YOU WHY

Silver Spike
TitleMR SUN - LET THE RUN TELL YOU WHY
ClientNIKE
Product / ServiceNIKE RUNNING
CategoryA06. Clothing, Footwear & Accessories
EntrantWIEDEN+KENNEDY SHANGHAI, CHINA
Entrant Company WIEDEN+KENNEDY SHANGHAI, CHINA
Advertising Agency WIEDEN+KENNEDY SHANGHAI, CHINA
Production Company KNUCKLEHEAD London, UNITED KINGDOM

Brief Explanation

China lacks a running culture. To most people, running was a punishment they experienced when they misbehaved at school. So, non-runners are confused as to why anyone would subject themselves to such a boring, exhausting and purposeless activity. We wanted to inspire people to reconsider running by offering different perspectives on the ‘Why run?’ question using authentic stories from authentic runners. In Mr. Sun, we found an inspirational running rebel and the perfect embodiment of Nike’s Just Do It spirit. Despite being 74 years old, he has not let age define who he is or how he behaves. In China, the elderly are expected to take a back seat in life. However, Mr. Sun is living proof that the athlete spirit has no expiration date. Our film brings the audience into the routine of Mr. Sun who still runs for an hour every day. We follow him as he gets dressed, exits his apartment and runs through the streets of Taiyuan. A super describes how the Chinese government has passed a law forbidding anyone above 65 years old from running in marathons. We then reveal that Mr. Sun has continued to run marathons under other people’s names.

Credits

Name Company Position
Michael Simons Wieden/Kennedy Shanghai Executive Creative Director
Achilles Li Wieden/Kennedy Shanghai Executive Creative Director
Terence Leong Wieden/Kennedy Shanghai Creative Director
Azsa West Wieden/Kennedy Shanghai Creative Director
Shaun Sundholm Wieden/Kennedy Shanghai Art Director
Angie Wong Wieden/Kennedy Shanghai Agency Producer
Bernice Wong Wieden/Kennedy Shanghai Agency Producer
Yuan Fang Wieden/Kennedy Shanghai Agency Producer
Rodion Yudasin Wieden/Kennedy Shanghai Planner
Tom Suharto Wieden/Kennedy Shanghai Planner
Leon Lin Wieden/Kennedy Shanghai Planner
Jessica Price Wieden/Kennedy Shanghai Copywriter
Jimmy Chen Wieden/Kennedy Shanghai Copywriter
Bryan Tilson Wieden/Kennedy Shanghai Business Director
Dino Xu Wieden/Kennedy Shanghai Account Director
Chuck Xu Wieden/Kennedy Shanghai Account Executive
Mercy Wong Wieden/Kennedy Shanghai Project Manager
Jane Zeng Wieden/Kennedy Shanghai Project Manager
Jim Zhou Wieden/Kennedy Shanghai Account Manager