Title | MR SUN - LET THE RUN TELL YOU WHY |
Brand | NIKE |
Product / Service | NIKE RUNNING |
Category | A06. Clothing, Footwear & Accessories |
Entrant | WIEDEN+KENNEDY SHANGHAI, CHINA |
Entrant Company | WIEDEN+KENNEDY SHANGHAI, CHINA |
Advertising Agency | WIEDEN+KENNEDY SHANGHAI, CHINA |
Production Company | KNUCKLEHEAD London, UNITED KINGDOM |
Name | Company | Position |
---|---|---|
Michael Simons | Wieden/Kennedy Shanghai | Executive Creative Director |
Achilles Li | Wieden/Kennedy Shanghai | Executive Creative Director |
Terence Leong | Wieden/Kennedy Shanghai | Creative Director |
Azsa West | Wieden/Kennedy Shanghai | Creative Director |
Shaun Sundholm | Wieden/Kennedy Shanghai | Art Director |
Angie Wong | Wieden/Kennedy Shanghai | Agency Producer |
Bernice Wong | Wieden/Kennedy Shanghai | Agency Producer |
Yuan Fang | Wieden/Kennedy Shanghai | Agency Producer |
Rodion Yudasin | Wieden/Kennedy Shanghai | Planner |
Tom Suharto | Wieden/Kennedy Shanghai | Planner |
Leon Lin | Wieden/Kennedy Shanghai | Planner |
Jessica Price | Wieden/Kennedy Shanghai | Copywriter |
Jimmy Chen | Wieden/Kennedy Shanghai | Copywriter |
Bryan Tilson | Wieden/Kennedy Shanghai | Business Director |
Dino Xu | Wieden/Kennedy Shanghai | Account Director |
Chuck Xu | Wieden/Kennedy Shanghai | Account Executive |
Mercy Wong | Wieden/Kennedy Shanghai | Project Manager |
Jane Zeng | Wieden/Kennedy Shanghai | Project Manager |
Jim Zhou | Wieden/Kennedy Shanghai | Account Manager |
China lacks a running culture. To most people, running was a punishment they experienced when they misbehaved at school. So, non-runners are confused as to why anyone would subject themselves to such a boring, exhausting and purposeless activity. We wanted to inspire people to reconsider running by offering different perspectives on the ‘Why run?’ question using authentic stories from authentic runners. In Mr. Sun, we found an inspirational running rebel and the perfect embodiment of Nike’s Just Do It spirit. Despite being 74 years old, he has not let age define who he is or how he behaves. In China, the elderly are expected to take a back seat in life. However, Mr. Sun is living proof that the athlete spirit has no expiration date. Our film brings the audience into the routine of Mr. Sun who still runs for an hour every day. We follow him as he gets dressed, exits his apartment and runs through the streets of Taiyuan. A super describes how the Chinese government has passed a law forbidding anyone above 65 years old from running in marathons. We then reveal that Mr. Sun has continued to run marathons under other people’s names.