EPISODE 4 THE PIGGERY

Short List
TitleEPISODE 4 THE PIGGERY
ClientPZ CUSSONS
Product / ServiceLAUNDRY DETERGENT
CategoryB01. Internet Film
4 of 5 Campaign
EntrantDDB GROUP MELBOURNE , AUSTRALIA
Entrant Company DDB GROUP MELBOURNE, AUSTRALIA
Advertising Agency DDB GROUP MELBOURNE, AUSTRALIA
Production Company EXIT FILMS Melbourne, AUSTRALIA

Brief Explanation

What we did - To show how well Radiant keeps clothes looking newer, we created the ultimate test. First we bought clothes. Then, we tortured them in extreme ways: from paintball to pottery. Afterwards we washed the items. And finally, we tried to return them. ‘Buy it. Wear it. Wash it. Return it.’ In total we created fourteen tests. These tests were turned into a series of films. The films became the hub of a larger integrated brand campaign. The Piggery was the fourth episode in the series. In the film a bunch of cherry print dresses meet some free-range pigs. How we did it - To ensure authenticity, everything was shot for real, in real businesses using ‘real’ spy cameras. The washing sequences were all done on a domestic washing machine under normal conditions. All the garments were selected based on the stain they would endure. The content produced lived online and was shared and viewed on a plethora of digital and social platforms.

Credits

Name Company Position
Darren Spiller DDB Group Melbourne Executive Creative Director
Simon Bagnasco DDB Group Melbourne Creative Director
Dan Grech/Chris Andrews DDB Group Melbourne Art Director
Eamonn Dixon/Simon Bagnasco DDB Group Melbourne Copywriter
Simon Thomas DDB Group Melbourne Head Of Tv
Carol Sinclair DDB Group Melbourne
Sarah Bailey DDB Group Melbourne Group Business Director
Luke Osbourne/Katie Kouts DDB Group Melbourne Business Director
Louise Sully DDB Group Melbourne Account Executive
Ian Forth DDB Group Melbourne Executive Planning Director
Stephen Carroll Exit Films Director
Tobias Webster Exit Films Producer
Jon Holmes Exit Films Editor
Paul Le Couteur/Dee Gjedsted Flagstaff Studios Sound Engineer
Music: Electric Dreams Producer: Danny Thiris Composer: James Cecil
Steven Skrekovski DDB Group Melbourne Digital Creative Director
DDB Melbourne