Brief Explanation

What we did - To show how well Radiant keeps clothes looking newer, we created the ultimate test. First we bought clothes. Then, we tortured them in extreme ways: from paintball to pottery. Afterwards we washed the items. And finally, we tried to return them. ‘Buy it. Wear it. Wash it. Return it.’ In total we created fourteen tests. These tests were turned into a series of films. The films became the hub of a larger integrated brand campaign. Moving Target was the first episode in the series. In the film we see the team wear a red evening gown paintballing. How we did it - To ensure authenticity, everything was shot for real, in real businesses using ‘real’ spy cameras. The washing sequences were all done on a domestic washing machine under normal conditions. All the garments were selected based on the stain they would endure. The content produced lived online and was shared and viewed on a plethora of digital and social platforms.