THE TAKE OVER

Short List
TitleTHE TAKE OVER
ClientMURRAY GOULBURN CO-OPERATIVE
Product / ServiceDEVONDALE MILK
CategoryA02. Drinks - Alcoholic & Non-Alcoholic
EntrantDDB GROUP MELBOURNE , AUSTRALIA
Entrant Company DDB GROUP MELBOURNE, AUSTRALIA
Advertising Agency DDB GROUP MELBOURNE, AUSTRALIA
Production Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Brief Explanation

The Devondale Dairy Co-op is 100% farmer-owned and operated, which means the people that milk the cows are the same people making all the big decisions. Understandably, many Aussies are shocked to discover that a large portion of the milk they drink is owned by large corporations who don’t share these same values. With this TVC, we wanted to shed some light on the subject. Launching Devondale’s first foray into fresh milk, the spot takes a light-hearted dig at the dairy co-op's 'corporate' competitors, following a hapless team of big business types as they attempt to operate an Aussie dairy.

Credits

Name Company Position
Darren Spiller DDB Group Melbourne Executive Creative Director
Simon Bagnasco DDB Group Melbourne Creative Director
Jordy Molloy DDB Group Melbourne Art Director
Toby Kennedy DDB Group Melbourne Copywriter
Naomi Gorringe DDB Group Melbourne Group Business Director
Julia Sheehan DDB Group Melbourne Business Director
Hannah O'brien DDB Group Melbourne Business Executive
Simon Thomas DDB Group Melbourne Head Of Tv
Steve Rogers Revolver/Will O'Rourke Director
Michael Ritchie Revolver/Will O'Rourke Executive Producer
Pip Smart Revolver/Will O'Rourke Executive Producer/Producer