CYCLOPS

Short List
TitleCYCLOPS
ClientMURRAY GOULBURN CO-OPERATIVE
Product/ServiceDEVONDALE EASY PEEL CHEESE SLICES
CategoryA01. Food
EntrantDDB GROUP MELBOURNE , AUSTRALIA
Entrant Company DDB GROUP MELBOURNE, AUSTRALIA
Advertising Agency DDB GROUP MELBOURNE, AUSTRALIA
Production Company PRODIGY Sydney, AUSTRALIA

Brief Explanation

In Australia 'Long Life Milk' (also known as UHT milk) is positioned to the domestic market as 'back up' milk. It's something to have on hand in case you run out of fresh milk. In this ad Devondale reminds people why it's important to never run out of milk - because you may end up borrowing some from your neighbor, who happens to be a crazy cat lady, who happens to drink her milk straight from the carton, along with her 32 urine soaked cats.

Credits

Name Company Position
Darren Spiller DDB Group Melbourne Executive Creative Director
Simon Bagnasco DDB Group Melbourne Creative Director
Robbie Brammall DDB Group Melbourne Senior Copywriter
Ant Hatton DDB Group Melbourne Senior Art Director
Tuesday Picken DDB Group Melbourne Agency Producer
Katie Kouts DDB Group Melbourne Account Director
Kirsten Tidswell DDB Group Melbourne Account Manager
Ian Forth DDB Group Melbourne Executive Planning Director
Alice Grant Prodigy Films Producer
Tim Bullock Prodigy Films Director
Jonathan Samway Prodigy Films Executive Producer
Germain Mcmicking Prodigy Films Dop
Adam Wills Freelance Editor
Colin Simkins Gusto Music Sound Design/Arrangement
Edel Rafferty Method Studios Grade
Chris Betteridge Method Studios Online Edit