| Title | CYCLOPS |
| Brand | MURRAY GOULBURN CO-OPERATIVE |
| Product / Service | DEVONDALE EASY PEEL CHEESE SLICES |
| Category | A01. Food |
| Entrant | DDB GROUP MELBOURNE , AUSTRALIA |
| Entrant Company | DDB GROUP MELBOURNE, AUSTRALIA |
| Advertising Agency | DDB GROUP MELBOURNE, AUSTRALIA |
| Production Company | PRODIGY Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Darren Spiller | DDB Group Melbourne | Executive Creative Director |
| Simon Bagnasco | DDB Group Melbourne | Creative Director |
| Robbie Brammall | DDB Group Melbourne | Senior Copywriter |
| Ant Hatton | DDB Group Melbourne | Senior Art Director |
| Tuesday Picken | DDB Group Melbourne | Agency Producer |
| Katie Kouts | DDB Group Melbourne | Account Director |
| Kirsten Tidswell | DDB Group Melbourne | Account Manager |
| Ian Forth | DDB Group Melbourne | Executive Planning Director |
| Alice Grant | Prodigy Films | Producer |
| Tim Bullock | Prodigy Films | Director |
| Jonathan Samway | Prodigy Films | Executive Producer |
| Germain Mcmicking | Prodigy Films | Dop |
| Adam Wills | Freelance | Editor |
| Colin Simkins | Gusto Music | Sound Design/Arrangement |
| Edel Rafferty | Method Studios | Grade |
| Chris Betteridge | Method Studios | Online Edit |
In Australia 'Long Life Milk' (also known as UHT milk) is positioned to the domestic market as 'back up' milk. It's something to have on hand in case you run out of fresh milk. In this ad Devondale reminds people why it's important to never run out of milk - because you may end up borrowing some from your neighbor, who happens to be a crazy cat lady, who happens to drink her milk straight from the carton, along with her 32 urine soaked cats.