| Title | OFFICIAL SPONSOR |
| Brand | DUREX |
| Product / Service | DUREX |
| Category | A05. Cosmetics, beauty, toiletries and pharmacy |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company | OGILVY BEIJING, CHINA |
| Advertising Agency | OGILVY BEIJING, CHINA |
| Production Company | CHICORY FILMS Santa Monica, USA |
| Name | Company | Position |
|---|---|---|
| Doug Schiff/Li Dong/Todd Mccracken | Ogilvy Beijing | Executive Creative Directors |
| Li Dong/Doug Schiff/Darry Dong | Ogilvy Beijing | Copywriters |
| Zhang Haodong/Steven Zhang | Ogilvy Beijing | Art Directors |
| Wang Haixing | Ogilvy Beijing | Agency Producer |
| Stephane Dumonceau | Chicory Films | Director/Editor |
| Svetlana Cvetko | Chicory Films | Director Of Photography |
| Viet/An Nguyen/Suzy Ramirez | Chicory Films | Producers |
| Alek Roost | Chicory Films | Post/Producer |
| Cecil Hooker | Chicory Films | Online Artist |
| Siggy Ferstl | Chicory Films | Colorist |
| Massive Music | Massive Music | Music |
| Diederik Van Middelkoop | Massive Music | Producer |
The Durex distributor sells a number of products. And while Durex condoms are widely known, to get lesser known Durex products to sell better awareness was increased for the Play Lube, along with creating more interest in the whole family of products. To get the attention of late-nite TV watchers, the idea of using the product in risque situations helped to get noticed by the right worldly youth target.