| Title | 2013A |
| Brand | NAGA DDB MALAYSIA |
| Product / Service | CHINESE NEW YEAR GREETINGS |
| Category | B01. Internet Film |
| Entrant | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Entrant Company | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Advertising Agency | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Production Company | EFFECTORY MUSIC Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Alvin Teoh | Naga Ddb Malaysia | Executive Creative Director |
| Chan Woei Hern | Naga Ddb Malaysia | Creative Director |
| Loo Chun Guan | Naga Ddb Malaysia | Art Director |
| Ng Kok Wang | Naga Ddb Malaysia | Art Director |
| Tan Chee Meng | Naga Ddb Malaysia | Art Director |
| Jackson Mah | Naga Ddb Malaysia | Copywriter |
| Raphael Ang | Naga Ddb Malaysia | Copywriter |
| Charlotte Lam | Naga Ddb Malaysia | Copywriter |
| Shawn Lee | Naga Ddb Malaysia | Copywriter |
| Tan Chee Meng | Effectory Music | Animation |
| Tan Chee Meng | Effectory Music | Director |
| Tan Chee Meng | Effectory Music | Camera Man |
| Tan Chee Meng | Effectory Music | Editor |
| Raphael Ang | Naga Ddb Malaysia | Announcer |
| Sharon De Silva | Naga Ddb Malaysia | Agency Producer |
| Venus Chen | Naga Ddb Malaysia | Agency Producer |
| C/O Naga DDB/Petaling Jaya |
The number '14' is considered unlucky in Malaysian culture. Many apartments rename their floors, '13A' instead of '14' for example. Car number plates with the number 14 are sold at a lower price. And weddings are never planned on the 14th of any month. Since this year was 2014, we decided to provide a simple solution to solving the problem of what is seen as a very inauspicious year.