Title | VISA WOMEN'S EDUCATION |
Brand | VISA |
Product / Service | VISA DEBIT |
Category | A12. Financial Products & Services |
Entrant | BBDO INDIA Mumbai, INDIA |
Entrant Company | BBDO INDIA Mumbai, INDIA |
Advertising Agency | BBDO INDIA Mumbai, INDIA |
Media Agency | OMD INDIA Mumbai, INDIA |
Production Company | CHROME PICTURES Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Josy Paul | BBDO INDIA | Chairman/Chief Creative Officer |
Rajdeepak Das | BBDO INDIA | Executive Creative Director |
Ajai Jhala | BBDO INDIA | Chief Executive Officer |
Sidheshwar Sharma | BBDO INDIA | Regional Business Director |
Rajdeepak Das/Josy Paul | BBDO INDIA | Copywriter |
Sandeep Sawant | BBDO INDIA | Creative Director |
Rajat Mendhi | BBDO INDIA | Head Of Planning |
Aleesha Patel | BBDO INDIA | Account Director |
Gaurav Bhagat | BBDO INDIA | Account Executive |
Divyang Pandya | BBDO INDIA | Agency Producer |
Hitesh Shah | BBDO INDIA | Agency Production Manager |
Amit Sharma | Chrome Pictures | Director |
Prafull Sharma/Puneet Bhatia | Chrome Pictures | Producer |
Anay Goswamy | Chrome Pictures | Director Of Photography |
Clinton Cerejo | NA | Music |
Gulzar | NA | Lyrics |
Kriti Malhotra | NA | Costume Designer |
Women in rural India have to work to support their families at the cost of gaining an education. Our protagonist empowers these women to take control of their lives by using her Visa Debit card to order sewing machines online with which letters of the Hindi alphabet would be sewn onto their sarees (traditional Indian attire) so they can sing and learn as they walk across the desert to fetch water.