VISA WOMEN'S EDUCATION

TitleVISA WOMEN'S EDUCATION
BrandVISA
Product / ServiceVISA DEBIT
CategoryA12. Financial Products & Services
EntrantBBDO INDIA Mumbai, INDIA
Entrant Company BBDO INDIA Mumbai, INDIA
Advertising Agency BBDO INDIA Mumbai, INDIA
Media Agency OMD INDIA Mumbai, INDIA
Production Company CHROME PICTURES Mumbai, INDIA

Credits

Name Company Position
Josy Paul BBDO INDIA Chairman/Chief Creative Officer
Rajdeepak Das BBDO INDIA Executive Creative Director
Ajai Jhala BBDO INDIA Chief Executive Officer
Sidheshwar Sharma BBDO INDIA Regional Business Director
Rajdeepak Das/Josy Paul BBDO INDIA Copywriter
Sandeep Sawant BBDO INDIA Creative Director
Rajat Mendhi BBDO INDIA Head Of Planning
Aleesha Patel BBDO INDIA Account Director
Gaurav Bhagat BBDO INDIA Account Executive
Divyang Pandya BBDO INDIA Agency Producer
Hitesh Shah BBDO INDIA Agency Production Manager
Amit Sharma Chrome Pictures Director
Prafull Sharma/Puneet Bhatia Chrome Pictures Producer
Anay Goswamy Chrome Pictures Director Of Photography
Clinton Cerejo NA Music
Gulzar NA Lyrics
Kriti Malhotra NA Costume Designer

Brief Explanation

Women in rural India have to work to support their families at the cost of gaining an education. Our protagonist empowers these women to take control of their lives by using her Visa Debit card to order sewing machines online with which letters of the Hindi alphabet would be sewn onto their sarees (traditional Indian attire) so they can sing and learn as they walk across the desert to fetch water.