| Title | DESTROY |
| Brand | FRIENDS OF NATURE SHANGHAI |
| Product / Service | ANTI-DISPOSABLE CHOPSTICKS |
| Category | B01. Internet Film |
| Entrant | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| Entrant Company | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| Advertising Agency | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| Production Company | VOLT Shanghai, CHINA |
| Production Company 2 | GHETTO-BLASTER AUDIO HOUSE Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Eddie Wong | Innocean Worldwide/China | Chief Creative Officer |
| David Chu | Innocean Worldwide/China | Creative Director |
| Fan Ge | Freelance | Associate Creative Director |
| Eddie Wong/Fan Ge | Innocean Worldwide/China | Copywriter |
| Fan Ge/Eddie Wong | Innocean Worldwide/China | Art Director |
| Ming Guo | Freelance | Illustrator |
| Jia Jia Zhuang | Insight Studio | Photographer |
| Lam Tak Chuen | Lam Tak Chuen | Retoucher |
| Damien Yang | Volt | Creative Director/User |
| Mia Bian | Volt | Producer |
Disposable chopsticks are like formidable destructive machines that destroy our forest. Every year Chinese consumes 45 billion pairs of disposable wooden chopsticks that equal to around 25 million trees. And the rate increases every year. If China continues its current rate of disposable chopsticks consumption, it's estimated that China's forests will disappear in 20 years. Before it's too late, we need to stop letting disposable chopsticks destroy our forests!