DETECTIVE CLEAN (30 SECONDS)

TitleDETECTIVE CLEAN (30 SECONDS)
BrandWHITEPLUS
Product / ServiceDRY CLEANING
CategoryB01. Internet Film
EntrantDENTSU PUBLIC RELATIONS Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Advertising Agency 2 NEESEEZ Tokyo, JAPAN
Production Company DENTSU KANSAI TOKYO ROOM, JAPAN
Production Company 2 DENTSU CREATIVE X Tokyo, JAPAN
Production Company 3 AVEX ENTERTAINMENT Tokyo, JAPAN
Entrant Company DENTSU PUBLIC RELATIONS Tokyo, JAPAN

Credits

Name Company Position
Haruharu Neeseez Creative Director
Tadashi Inokuchi Dentsu Public Relations Inc. Chief Pr Planner
Yohei Nemoto Dentsu Public Relations Inc. Pr Planner
Masahiro Okumura Dentsu Inc. Strategic Planner
Yusuke Sato Dentsu Inc. Cm Planner/Copy Writer
Makoto Nagahisa Dentsu Inc. Cm Planner
Kazunori Kawagoshi Dentsu Inc. Art Director
Kazutomo Tanjo Dentsu Creative X Inc. Producer
Yusuke Horio Avex Music Creative Inc. Line Producer
Yukinori shitara Avex Music Creative Inc. Production Manager
Wataru Sato TYO Inc. Monster Division Film Director
Jun Sakai Crank Camera
Kosuke Sakurai Freelance Lighting
Yasushi Kawashima Craft Art
Tomotsugu Kawamura PPC Record/Ma
Takero Yamashita PPC Online Editing
Hiroki Yamaoka PPC Offline Editing
Kota ikeda Backslash Music

Brief Explanation

In a small run-down apartment littered with dirty clothes and unwashed dishes, Detective Clean and his team find themselves in a standoff with their murder suspect. With both sides pointing their weapons at each other, the atmosphere is tense. The detectives have their suspect cornered, urging him to surrender. However, as the suspect threatens them to back off, he discharges his gun into Detective Clean’s abdomen. Holding the gunshot wound on his left abdomen now bleeding profusely, Detective Clean collapses to his knees. The senior detectives rush to his side, checking to see if their fallen comrade will make it. Seemingly on the verge of perishing in the line of duty, Detective Clean suddenly turns to the suspect and screams at him for soiling his shirt. After yelling at the suspect, Detective Clean’s composure returns, calmly introducing himself to the viewer with“I’m Detective Clean and dirty clothes are a crime! No time for cleaning? No worries.”As the scene transitions to narration for Lenet’s online delivery dry cleaning service, Detective Clean can be seen out of view placing an order with his smartphone. Gallantly removing his shirt and throwing it to the ground, Detective Clean delivers his closing line.

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